Over the past decade, the popularity of digital asset management has dramatically increased. Leading technology players like Amazon and Google are sincerely encouraging internet consumers to use content in several ways through various channels. To stay competitive in the industry, marketing teams must meet their clients’ new requirements to make content relevant, instantaneous, and deliverable to their mobile devices. As a result, there has been an increasing demand for developing more content and finding efficient ways to manage and share it via digital assets.
Regardless of the reasons the adaptability of digital asset management has grown among organizations across industries, here we will discuss a few ways how efficient asset management digital marketing can address potential marketing issues.
Easy Collaboration and Sharing
Whether it is with customers, third-party vendors, or internal employees, digital asset management streamlines collaboration and sharing. Both B2C and B2B marketing teams benefit from using this technology. The enhanced visibility and tracking features of modern asset management solutions ensure showing correct files to the target audience at the perfect time.
Relocation of Digital Assets
Digital asset management enables marketing teams to use digital assets not only within a marketing campaign but for other campaigns as well. Streamlined and faster asset sharing are the two primary advantages of digital asset management marketing. Moreover, it helps relocate relevant content required for subsequent marketing campaigns.
Multinational organizations must ensure they use relevant content for the target audience. For instance, a company in the automotive industry must show the correct driver’s seat position in its advertisements according to the target country. Digital asset management solutions manage such marketing concerns efficiently for different languages and regions.
Integrates a Robust Content Management System
DAM (Digital Asset Management) typically includes a content database for search and organization. Although it is similar to a CMS (Content Management System) program, it has more important uses for an organization. These include document management, inbound marketing, or web-based publishing. For instance, content management helps answer questions like how many views an advertisement received and who were the target audience of an image. Integration of CMS and DAM solutions can significantly benefit a marketing team as it gets more profound insight into how a campaign is performing.
Easy Access to Marketing Content
A marketing team gets better oversight and increased visibility into its marketing processes and workflows with digital asset management marketing. For instance, it helps a marketing expert know if an advertisement is approved for an upcoming marketing program or if the team has finished the retouching process. The DAM system allows the marketing team members to quickly view data from any device or interface.
Similar to other enterprise applications, the primary concern when availing of a DAM program is the return on investment. Unfortunately, many marketers still believe that digital asset management is a waste of money. But according to statistics, 95% of organizations found that DAM increased their revenues by over 10%.
The ROI received is not only monetary. Marketing team members spend less time finding the right assets and struggling with content duplication. Consequently, they can simultaneously work on more marketing campaigns and launch more content frequently. Moreover, DAM tracks the time required for each marketing stage, helping the team to identify the process loopholes and work to mitigate them.
Improved Marketing Results
Although DAM is a lucrative effort for all marketing teams, not all assets are equal. Some digital assets are more suitable for particular marketing campaigns. A sophisticated and feature-rich DAM campaign becomes a part of an organization’s marketing analysis strategy, as it helps track the number of people who accessed each asset and how they responded to it.
Launching a campaign involves different concerns. Certain products and assets may work better in different locations, languages, and demographics. Therefore, a marketing team requires relevant data to make the right decisions and distribute appropriate marketing content in the right places. Directing the marketing campaign on the right path helps make improvements and achieve the desired goals.
Nearly every marketing team gains something from digital asset management marketing. From easier collaboration and streamlined sharing to making more intelligent decisions based on data, DAM gives businesses the functionality and features to stay ahead in an increasingly digital environment.