Nowadays, many businesses are focusing on the packaging part of their product. This is because they know of its importance. When you get the right box, it can protect your product and let it reach people in excellent condition. It can also let the box stand out in a store to the people who want to buy the merchandise you are selling. However, there are disadvantages as well when it comes to custom packaging boxes. If you get the wrong one, you will be wasting money and can harm the environment. The custom one may cost you more as well.
Read on to find out the advantages and disadvantages of custom box packaging:
Advantages of custom packaging boxes
Let us firstly look at the advantages of these boxes in detail:
Protect the product
A major benefit of packaging is that it can protect your product. This is important if you want it to reach customers in perfect condition. Only when this happens a good impression is given of the brand. If the product has any damage, the customer may return it, resulting in a loss for the brand.
To get strong boxes, you need to choose the best packaging material. Popular ones that are sturdy include cardboard, corrugated cardboard, Kraft. They can package many different items. Packaging Boxes Melbourne that is strong will therefore help a brand out by giving a good image of it.
Perfect size and shape box
A brand can get custom packaging in the right size and shape, which can protect it the best. When the box is not the right size, it can result in the brand wasting money on extra packaging material. This box can harm the product when it moves around inside it. A small box can even break and also damage what is within.
The wrong shape box can result in the packaging not keeping the item safe. Therefore with custom brown paper packaging, you can get the right size and shape box.
Show brand as ecofriendly
When a brand chooses “green” packaging, it will show it as responsible and sensible. Many eco-friendly customers will want to buy from a business like this. This is because it will be making book packaging and other packaging that will not harm the environment. The boxes can be recyclable, reusable, renewable, and/or biodegradable.
Allow customers to know about the product with packaging boxes
Informative boxes can let people know more about the product within them. With the details, you can allow potential customers to know if they want to get the item. For example, if you are selling a food product, on boxes for food packaging, you can tell what the product is. You can let shoppers know about its ingredients and nutritional facts. You can tell the manufacturing and expiry date also. The warnings, how to store, etc., are even important.
These types of boxes make people feel like you care about them immediately knowing what you are selling. You will therefore be making the life of customers easy.
Let the brand be known
Branded packaging can increase brand awareness. This lets more people know about the brand and what it is selling. It is beneficial for the business as it makes it look professional. It is necessary to add a brand logo on the box for this, which is memorable. When people see it on the packaging, they will know that the merchandise is from your business.
Apart from this, you can even include the contact information of your company on the box. This will make it be easy for people to contact you if they want to. You will give the physical address, phone number, email address, website, and other stuff on the box.
Let us discuss the disadvantages of custom packaging:
Boxes can cost more
Custom boxes are made to be unique and perfect for the product. Therefore they may be more expensive than simple packaging. The size, shape, design, etc., of the box, is made to be different. However, in the long run, the brand will benefit from box packaging like this as it can encourage sales and profits for it. You can even take advantage of bulk and wholesale packaging options.
Best packaging material may not be good for the environment
You may be packaging a product that is best when put in a plastic container which is not good for the environment. This is because the plastic may not be easily decomposable. However, to counter this, it may be better to invest in eco-friendly options. You can look at the variety here and see the one which is the best for your particular merchandise. You can search for those options which will not be very harmful to the environment whilst still protecting what you are selling. An example may include opting for brown paper packaging, for instance.
For your business, you will know the importance of packaging. It is a necessary part of a product. However, you need to choose the best packaging boxes after knowing about their advantages and disadvantages. This can help you get a box that will be the most perfect for what you are selling. If you get the right box, it can protect your product from external harm. It can even advertise and market your product to customers. However, with custom boxes, you may end up spending more on packaging as the box is totally unique.
From the above, you can see that there are advantages and disadvantages of custom packaging boxes. But the advantages are more here. This is when you can create the perfect box which can protect your merchandise and also advertise it to those people who are looking for your product. It is even better to invest in perfect packaging as it will be able to give a good impression of your brand to people. In this way, you can get people to notice what you are selling. Sales and profits can become more for the particular brand.