A Twitter wall can be something you’re looking for if you handle social media or are invested in event marketing. The Twitter wall is the best approach to engage and connect with event attendees as a technique to increase social interaction at a gathering.
A Twitter wall invites customers to share messages and essentially participate in your marketing by using curated, rolling displays that frequently concentrate on particular hashtags. It is a fantastic technique to advertise your brand because the digested, visually appealing content evokes an emotional response in a broad audience across many platforms.
Let’s understand the Twitter Wall in detail.
What Is A Twitter Wall?
A Twitter wall is a visual representation of Twitter content, typically in the form of a live-updating feed of posts, images, videos, and text. It allows guests at your event to engage with your business in real-time. In addition, it gives the event a visual footprint with far more reach than it would have otherwise.
Tips To Use Twitter Wall Effectively
Use A Relatable Hashtag
A Twitter wall is the perfect manifesto for your live hashtag feeds because hashtags are the most natural way to communicate and advertise your event. An event is more social when there is a hashtag live feed. It is an excellent method for classifying tweets for events. It serves as the primary motivator of your event’s pre-launch campaign. The hashtag could be used to attract early adopters to these campaigns and boost the effectiveness of your word-of-mouth marketing strategy.
Your hashtag should be brief, distinct, specific, clear, and easy to remember. If the event is recurring, include its location and year. To prevent misunderstanding, ensure your hashtag is distinct from your Twitter account.
Place The Twitter Wall Strategically
A strategic choice, there are endless alternatives for choosing the right social media display screen for your Twitter feed wall based on the setup and location of the venue.
Two options are a massive display of Twitter feeds as the focal point of your event or a revolving display that highlights particular hashtags to encourage audience participation.
To draw attendees, place it where it can be seen by everyone attending the event, even from a distance. Their tweets must be visible on the screen as they are being displayed. Twitter Screens used for conferencing can occasionally be annoying. Place it accordingly so that it is neither too close nor too far away to be valid.
Target Your Audience
The Twitter wall is a brilliant audience behaviour tracking tool too. In real-time, you can view your likes, dislikes, interests, and activity on a social wall via the internet stream. This enables you to pinpoint and better engage your target audience.
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Targeting your audience can also be accomplished by audience participation in social media contests such as Maximum ReTweet Leaderboards, Selfie Contests, Maximum Social Activity, Questionnaire, etc.
Display Sponsors & Speakers’ Content
The value of speakers, chief guests, special appearances, and celebrities cannot be overstated. One, they create the event’s “buzz,” and two, their popularity works its magic to spread the word of the event on social media channels.
Social walls for events must be used well to provide live feeds from the accounts of celebrities or guest speakers. By showing their postings, you can be sure that neither you nor your audience will miss any updates from your notable guests. In addition, their followers are aware of your event, which increases brand awareness and could result in more people attending it.
Offer A Humane Touch Through UGC
Give the non-human component of your brand a human facet. Utilizing UGC helps establish a personal connection and emotional bond with your audience. Using UGC for marketing is similar to using your internet presence and followers.
Additionally, UGC demonstrates that you are paying attention to your audience and that people are utilizing your products. People love talking about themselves and being listened to in chats, similar to having conversations. People who attend are the most endearing. Displaying UGC demonstrates that you pay attention. This lowers the barrier between the brand and the consumer and creates a lifelong bond.
UGC is displayed on your event Twitter wall to engage attendees and give them a sense of value. By doing so, you can turn them from casual customers into advocates of your brand.
Run Q&A Sessions
Enable the entire world to attend your event to expand its impact beyond its physical limitations. A social media aggregator tool makes it easy for your presenters to respond to questions from people across the globe. Increase the event’s duration even after it has ended with the current Q&A session.
Twitter walls are brilliant in engaging audiences, enhancing sales and revenues, boosting social proof, and word-of-mouth marketing. So, if you have been struggling with reaping these benefits, these ways to run a Twitter wall will help you.