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The demand for video animation is rapidly on the rise. However, people like to watch animated videos due to their colorful and catchy appeal. Since they are powerful and influential in impacting the audience and grabbing their noticeable attention. Therefore, the attraction of animation inspires viewers to extend their stay and increase their time on site. Hence, video animation gives the audience an enjoyable experience and develops their interest in a video to watch it till the end.
However, it refers to a video animation that provides horizontal, vertical, diagonal, and hexagonal display features to viewers. Significantly, a dynamic video delivers a visual experience to visitors and enhances the visibility of a video. Thus, hiring a professional video animation company adds a creative essence to ordinary video animation and beautifies its physical appearance. Therefore, it is an excellent tool for businesses to promote their brands and showcase their products.
Hence, video animation is an artistic process of creating objects and characters and moving them in a two-dimensional digital space. Therefore, it uses length and height attributes to design and develop an entity to set in motion. Above all, the geometric style of the background gives a special effect to others. It involves drawing, sketching, scripting, storyboarding, and adding visual effects to display a charming appeal to the audience. However, pre-production and post-production are preparatory steps of crafting a video animation and finalizing it to launch and deliver to customers.
Following are the futuristic video animation trends that will dominate the industry in 2022:
Linear Video Animation
It is a contemporary video animation trend gaining immense popularity in the industry for businesses. Since linear animation gives a 360-degree angle movement of objects with a complete rotation. However, it shows a slow pace in the beginning and changes to fast motion at the end. So, the animation revolves around the straight-line movement and progresses ahead from one stage to another in a sequential motion.
Kinetic Typography
Typography relates to the text. It is a technique of improving the appearance of text and stretching them to show a bold look. It includes typefaces and fonts to enlarge the size of the text to show clear visibility and enhance readability. It increases content readability and maintains an easy flow for readers to have an enjoyable visual experience. Kinetic typography is the practice of experimenting with new ideas with fonts and breaking traditional norms. It enables designers to develop an exciting and engaging display for the audience. It twists, stretches, and modifies the shape and size of words and letters to draw an appreciable and memorable appeal to customers.
Thin Line Animation
A thin line animation is an exciting trend of video animation that adds a distinctive style to a video. It displays thin and narrow lines that resemble hand-drawn art. However, the thin line animation illustrates novel shapes to enhance a mood of a visitor. Since it is a form of animation that offers promotional and explainer activities for the startup, medium, and large-scale enterprise organizations. This stylish trend has a re-emergence in the market and provides a faster and more affordable animation option for companies to add value to their marketing campaigns.
Liquid Motion
Liquid Motion offers a smooth and seamless flow of video animation for the viewers. It provides an attractive and impressive appeal to the customers and shows ripple movement to show a watery video transition. This animated video technique adds a stimulating effect to the viewers and gives them a realistic feel.
VR Animation
VR animation stands for virtual reality animation. It is a futuristic animation idea that reflects the current gaming industry. Virtual reality is a popular term for gaming and makes users go crazy. People love to play VR games on their smartphones and have an interactive experience. Besides gaming, it is an ideal technique for teaching mathematics and science to primary and secondary level students to understand better and grasp the subject.
Animated Logos
Logos represent the visual identity of a business. Adding a video animation to the logos increase the beauty and charm of logo design. They portray the organization’s symbol and reveal the purpose, objective, mission, and vision of a company. Animated logos capture the core attention of customers and enhance the reputation of a business to boost brand significance and promote the products.
The Blend of 2D and 3D Video Animation
The year 2022 demands a mix and merge of 2d and 3d animations to give a blast to the animation industry. They combine short-length and full-length motion video trends to show a lively and vibrant appeal to the audience.
Both animations have unique characteristics that inspire viewers and catch their attention. They offer two-dimensional and three-dimensional visual content to the customers with colorful graphics and eye-catching photography to captivate the minds and senses of visitors.
Vertical Video Animations
Vertical animations are trending everywhere in 2022. These animations are designed for a shorter pixel screen on mobile. The smartphone era demands original content to post and share on various platforms such as tablets and personal digital assistants. They can be shared on different social media channels, including Instagram, Pinterest, Facebook, Twitter, Snapchat, and LinkedIn.
Retro Motion Graphics
The retro motion graphics represent a blend of classic and contemporary animation ideas. It uses vintage motion graphics techniques to appeal to visitors and display dynamic content. Many new emerging companies like Video Symmetry US uses retro video animation to give a new style and adds charm to animated videos. It is a rising trend in the market nowadays and promoting the businesses to take them to the next level of success.
Restricted Color Palette
Colors add life to videos. They showcase a vibrant and colorful appearance of videos and increase the attraction of visitors. Businesses can evoke the audience’s emotion and set their mood with proper integration of colors in a video.
Conclusion
In a nutshell, these mentioned above are futuristic video animation trends that will dominate the industry in 2022. The future of animation is very demanding, and it will surface on the top in the coming years. Companies will market their products through animation and they will capture the attention of the target audience to buy.
