The world of fashion saw a never-before slowdown in the year 2020 due to the COVID-19 Pandemic. People were interested in buying technical garments instead of conventional ones. The entire scenario witnessed a whole new shift right from buying patterns to fashion weeks going digital. But the most satisfactory thing about the fashion industry and the best garment exporter in India was that positivity still ruled the roost with social as well as environmental responsibility.
Sustainability, digitalization, and optimism have been the points of discussion during the tough times and the top 10 garment export companies in India saw remarkable growth in the garment exports from India. This blog sheds light on some of the latest trends in the Indian garment industry and the road ahead in the following points:
Sustainable and eco-friendly clothing
The times that we have seen over the last two years have triggered a sense of responsibility in all of us. Now after the pandemic, we at least have started feeling for the planet. As a result, thetop 10 garment export companies in India and some other nationally and internationally well-known garments brands have now started focusing on sustainable and eco-friendly garments. On the other hand, the buying patterns of the customers have also seen a drastic change. Be it mainstream clothing or accessories, they are now showing interest in sustainable and eco-friendly clothing. Experts believe that sustainability has greatly affected the buying patterns of fashion enthusiasts as well as common cloth buyers.
Size inclusive fashion
In the past 5 years, there has been a never before rising in the level of awareness when it comes to clothing in India. People have become more aware of the positivity of the body and the acceptance of body shape. Therefore, a drastic shift was witnessed in the sizing of the clothing not only in India but also across the globe. The range of clothes available across the markets now varies from maternity dresses for women to plus size to size-inclusive fashion. A large number of reputed designers along with the top 10 garment export companies in India have extended their collections to plus sizes.
These days, plus-size models can be seen stealing renowned fashion shows. From different editorial shoots to highly charged ramp walks, curvy women can now be seen dominating the fashion arena.
The past 2 years have inspired people belonging to all classes and creeds to make a wide range of lifestyle changes. People are now going for wellness-driven routines and yoga-inspired clothing. Keeping in view the same, the top 10 garment export companies in India have also realized their needs and presented a wide range of clothing as per the evolving tastes and likings of the buyers. What’s more, after the pandemic, people are now moving to practical and comfortable outfits both in their professional and personal life. They are falling for the clothes that combine both fashion and functionality. This is the reason clothing having a combination of both is getting immensely popular both in the national and international markets.
Slaying in Pantone colors
Over the past few years, Pantone colors have grabbed the attention of people both in India and abroad. People of all age groups have embraced the Pantone colors. The Pantone Color Institute has recently made a very significant announcement about two unique Pantone colors for the year 2022. These colors include Ultimate Gray and Illuminating. Fashion enthusiasts around the globe have considered these colors the most vibrant ones. We will see both these colors in ramp walks as well as fashion weeks both nationally and internationally. The best garment exporter in India has also taken a serious note of this and started producing clothing in the same colors.
Technology in Textile Manufacturing
It is believed that the textile industry is the most serious polluter of the environment after the oil refining industry. But the top 10 garment export companies in India have taken this call with utmost gravity and concern. The inclusion of Just-in-Time (JIT) technology in the garment industry is the latest addition to the manufacturing prowess. Through the use of this technology, garments manufacturers will be creating samples after screening. The sample will be sent to the customers making use of Augmented Reality (AR).
This methodology will be enabling the customers to choose from a wide range of options including multiple designs, prints, and colors. All this will happen without the actual manufacturing of the garment which in turn will save a lot of sources, time, and energy.
Big Data – the most important upcoming trends in the garment industry
After the penetration of technology, the garment industry is also going through various sea changes right from manufacturing to marketing. Big data to market and sell products is the most significant upcoming trend in this industry. Customer habits, buying patterns, location, and other pieces of crucial information will be tracked via the use of Big Data. The top 10 garment export companies in India have already started dropping intimation messages to the buyers’ smartphones when they pass by near a particular store. New-age technologies such as visual trial rooms are also going to make a big difference in the times to come.
Comprehensive use of detailed analytics is yet another method to be used heavily for betting the new-age styles and patterns. This will capacitate customers to pick from a wide range of styles that they would like to embrace to flaunt their style statement. With this technology in place, customers will receive instant updates regarding the latest fashion trends in the market. As wearable technology has already created uproar in the global fashion markets, the days are not far when smart clothes will also enter the fashion world.
The Closing Thoughts
Shahi is one of the top 10 garment export companies in India. The company was established in the year 1974 and now operates 65 state-of-the-art manufacturing facilities across 9 Indian states with a diverse workforce of over 100,000 people. Vertically integrated operations, diversified product range, and a strong commitment to ethical operations have made the company one of the most preferred garment manufacturers in