You are starting a small business and of course, you don’t know where you will go first. In most cases, in the beginning, it is a one-man show or there are very few people who take care of a few things, then limited budgets, resources, taking care of space, production capacities, etc…
And where is the marketing? Probably in some last place, either you think that there is still time for it and you cannot achieve it now, or it is a “solution” – we will open a profile on Instagram and Facebook and that’s it for now.
However, believe it or not, when you are running a small business, you may have even more options than large companies, and that is one of the key things in today’s marketing and sales, which is a more intimate and personalized relationship with clients.
Lack of time, exposure to too much information at every step, increased stress, a pile of obligations… these are all factors today that greatly affect the behavior pattern of your customers, their habits, the way they consume content, etc… and this is directly related to your marketing strategy.
We will present only one fact – the average attention span of today’s man is shorter than the attention span of a goldfish.
The average human has an attention span of just 8.25 seconds according to recent studies – 4.25 seconds less than in 2000. The humble goldfish has a 9-second attention span.
How much time do you think you have for your message to be noticed, adopted, and effective in the way you want it to be? Well, probably less than 8.25 seconds.
Therefore, you don’t have time to waste on generic messages, which are not created so that clients can recognize them.
We said at the beginning that a small business gives you even greater options for that, but you’re probably wondering – how the hell do I deal with that?
Well, the options are many, because today there are a large number of applications (thank God and the progress of technology), thanks to which you can create your own little “team” without it costing you much.
Storing and sorting information, analyzing data, creating mailing lists, creating visuals, even a personal assistant, creating thousands of videos, etc…
The most important thing is that all this can be done by an automation system, the keyword of marketing, which saves you time, which means that you can automate a good part of the work, so that you do not set up a bunch of processes constantly, but also that through these processes you collect valuable data about to clients.
For example, you send the first email to inform potential clients about the launch of your brand, your range, location, working hours, about you – who you are, why you are starting a business, what your idea is… Of course, it’s up to you what information you include. , the advice is not to make it too much information because don’t forget about 8.25 seconds and there you must put the option to go to the site and/or to profiles on social networks with one click, with an invitation to follow you and then see how many people did it. When we see the effects of that email, we now know which first customers we are talking about.
Of course, this is roughly explained and is only a part of what you can do, and our advice is the video, which we will focus on in this text.
First of all, what is video marketing? The simplest – strategy involves implementing video as part of your marketing plan.
The great thing about small business video marketing is that you can play as you like, especially when you recognize what your customers respond to the most and best.
We bring you 4 reasons why video is a great idea for a small business marketing strategy:
1. Content with low costs
Phone + application. The video is solved. And that’s true. With today’s phones, you can record anything good enough for your video marketing needs, and software like Plainly will take care of everything further.
Many applications, usually default to a template + data source. In the case of the Plainly video automation tool, graphics and data can be changed and adapted to the person watching the video, which is ideal for a personalized relationship with your customers.
Five elements you can change: Text elements, image elements, audio elements, video elements, and color.
Apps tend to offer many options, just like Plainly, which offers After Effects automation even, and some of them can be free, have a free trial, and some require a certain amount of money, but it doesn’t have to be much. It is up to you to decide according to your needs and which application suits you best.
2. Most interesting content
A few years ago, some research show that 78% of people watch online videos weekly, and 55% view online videos daily. 54% of consumers want to see more video content this year. If you look at what the statistics say about the video, over just the last two years, you’ll find a large number of studies confirming that video is the content that goes over best with customers and that those numbers are growing year-on-year and even month-on-month. . Video is the content that will attract attention the fastest and interest the client for longer than any other client, and it is also the content that is shared the most.
3. Content that explains best
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.
This information speaks for itself. It’s pretty clear because a picture is worth a thousand words. Clients today do not have much time to search through a lot of information about a product, and hardly any of them will devote themselves to analysis, which automatically affects the purchase decision itself. If everything is explained to them in one place, specifically in one video, and the client receives most of the information, which is why they don’t have to contact you additionally (which is something that most people find very difficult to decide) or if they contact you with fewer questions, that’s a big step towards the final purchase decision.
4. Content that affects sales growth
For the aforementioned reasons, it is quite clear how and in what way video influences the purchase decision itself. This is supported by the following data – 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
Video can not only explain or show the use of a product and its characteristics much more simply, but it can also raise awareness of your brand, for example by showing the production process, behind the scenes in your company, who your employees are, which is additional simpler in the case of a small business, because in this way you intimate the relationship with your customers, build trust and they feel like an important part of your brand, they feel the recognition of all challenges and therefore decide to buy more easily.