5 Traditional Marketing Strategies
If marketers want to reconnect with their target demographic and increase conversions, they should go back to their roots. These methods have survived because they produce results; all that modern marketers need is a refresher course.
Signs and Symbols
Signage may be one of the earliest forms of advertising that are still in use today. Everyone, from the 15th-century blacksmith who hung a picture of an anvil outside his shop to the modern-day auto body shop owner who hung a bright sign advertising his new business, needs to create a poster. It is best to work with a seasoned firm to get the most out of your signage investment over time.
The Direct Mail System
Reaching out to your customers directly and offering them discounts on products or services is a great way to let them know you’re still around. Giving away discounts to attract new customers is costly in the short term, but satisfied customers are worth their weight in gold because they will return and tell their friends.
Sign Spinners Uses
Everyone in town knows a business that hires a college student to stand outside dressed in a costume and spin a cardboard sign with impressive skill. When you’re at a stoplight next to a sign spinner, you can’t help but notice it, and the thousands of extra eyes they’ll attract over the course of a day more than justify their hourly wage.
Utilization of Air
If the majority of your sales are generated locally, posting fliers around town is a low-cost method of advertising. The personal distribution also allows you to introduce yourself and your company to the recipients. If you’re new to your industry but know you have a sizable potential customer base but are having trouble reaching them, consider printing and distributing flyers.
Merchandise for Advertisement
Customers can receive branded totes or bags with their purchases. Many businesses have wisely built a premium reputation, and being seen with their shopping bags has become a sort of status symbol. Even if the robin’s egg blue of Tiffany’s bag is more well-known than your company, free publicity can benefit everyone.
These Tried-and-True Methods Continue to Produce Revenue
Traditional marketing strategies aren’t going away, whether you’re enticing clients to come to you with eye-catching signs, enlisting their support as walking advertisements with branded totes, or taking your business to them with direct mail offers and fliers.
In an age when the digital marketing landscape is flooded with messages, these tried-and-true methods will provide a dependable, cost-effective means of generating revenue. Your success is also our success, so keep reading our advertising and marketing articles to learn more.
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