Customization is the best way to stand out in the business.
Customized products enhance customer satisfaction. It adds extra perks and uniqueness to the products and services. Thus, many businesses are implementing this in their business strategy. Tesla, for example, allows you to design the car, while Fashion companies like Dressskirt allow you to create custom designs. Etsy goes a step forward by letting you customize your vitamins.
Source: Tesla
Look around, and you will find almost every business is offering customization. Because it’s working and customers are demanding it.
According to Accenture, 58 percent of customers prefer businesses that offer personalization. Many customers may have the same laptop, but each customer would like to customize their laptop, screen lock, theme, icons, storage capacity, etc. This is why tools like Magento product designer that enable customers to design their own products are in demand.
Here are the top 4 reasons to offer customization and personalization in 2022.
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Customers Expect It
It’s easier to understand the importance of personalization by considering your experience as a customer. What do you prefer when you shop online? Do you like personalized recommendations based on your preferences and history? How about the content that’s relevant to you? And the customization options and tools that hand control in your hand? Maybe, just like other customers, you consider it an integral part of the shopping experience.
Digitalization has given customization and individuality greater heights. It has elevated customers’ expectations to get whatever they want in their preferred manner. Customers are navigating back to brands that offer them relevant and convenient experiences, allowing them to customize and personalize their requirements.
They are expecting businesses to understand their individual requirements and offer uniqueness. Hence, you can say that customization is the future.
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Encourages Mores Sales
Apart from fulfilling customer expectations, a customizable tool or product configurator can make your customers spend more on the products. In fact, according to Motley Fool’s report, customized products can help you earn 50 percent more than those in physical stores because customers are likely to spend more on products that feel personal.
For example, if you have a t-shirt business, you can provide bulk products in one color, but that won’t be too effective. However, if you invest in a web to print software and have a designer tool that allows customers to design their t-shirts, the same t-shirt color won’t be a concern. Your sales will improve as everyone gets something unique.
If you’re under the impression that only millennials prefer personalized products and services, you’re wrong. According to Consumer Review by Deloitte, adults under the age group of 55 are more likely to purchase a personalized holiday than those aged 16-24.
Personalization offers something unique. 46 percent of customers are happy to wait for their customized products.
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Empathy will take Front Seat
Connecting with customers in a digital space is tricky. You need to understand social cues and your customers’ emotions and adapt to them to build trust and strong relationships.
Technologies are advancing. Machine learning is improving reading and understanding of human emotions. Algorithms are allowing the interpretation of different kinds of data like emotions more easily than before. Amazon, for instance, has added new features to Echo, such as nasal tones to identify stuffed noses to detect when someone is ill. It then offers recommendations like soup based on the condition.
Other brands are also investing in this as it helps them market their products and services effectively. It connects them to their customers on a deeper level. The care and feeling of belonging that customization and personalization offers are enough to be loyal to that one brand.
Plus, brands can interact more with their customers based on their preferences, mood, and choices. They can provide value to their customers and strengthen their relationships simultaneously.
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Promotes your Brand
Customers notice when they find something different and unique. For example, if you see a unique shoe design, you will be prompted to approach the person and ask where they got it. If there are some unique engravings on it, you can’t resist. The same goes for other customers. People are intrigued by the idea of customization. When they get products designed their way, they feel a different kind of ownership and satisfaction. This satisfaction later turns into word-of-mouth marketing.
Every time someone approaches them, they are ready to share the brand details that offer this unique experience, which means cutting down on the marketing budget for your business.
Overall, customization and personalization come down to customer expectations and their experience. Hence, it’s the future of business.
How You Can Offer Customization
Bring in web to print software, integrate tools like Magento product designer, and give your customers the freedom to customize their products and services.
Let them handle the creative side while you can focus on offering them all the tools and services they would require to get the desired results. For example, if you provide printing services, let them do the designing work; you focus on delivering the end product.
