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Effective eCommerce website design can be intricate and simple simultaneously, which can make the challenge of designing for e-commerce seem a little daunting.
What web visitors see when they enter a website should be crisp, simple, and authoritative, but the framework it takes to create this can be quite extensive.
The best eCommerce website design is sharp, supported by technology, and innovative. You don’t need to reinvent the wheel, but you need to stand out from your competitors, and proper use of technology can help you do that. Here are a few tips to help enhance your eCommerce website designs.
Improve Your Ecommerce Website Design
1.) Create a User-Friendly Website
Did you know that 94% of online first impressions come from eCommerce website design? Your website has to be user-friendly, or your business will be judged harshly. The best eCommerce website design is user-intuitive and easy to navigate through.
Consider this – What would you think of a business if the doorways were too low and the aisleways were too narrow? You would deem it inaccessible and shop somewhere else. Well, the same is true online. If your website is not accessible, customers aren’t going to waste time attempting to maneuver their way through it.
2.) Double-Up on Checkout Security
Online fraud is up 25%, so you can’t blame nervous customers who are afraid to complete the checkout process. You can help relieve their fears by creating an eCommerce website with a solid checkout process that is legitimate and secure.
Consider adding an info button that allows customers to see that their transaction is encrypted and secure. The presence of this one simple button is enough to help increase your web conversion rate making it something you don’t want to leave out of your eCommerce website design.
3.) Create Useful Product Filters
In a brick-and-mortar store, people like to browse, but website visitors who are redirected to an eCommerce website following a quick Google search don’t want to browse – they want their product. Make it easy for them to find what they want by creating logical product filters.
The trick to a successful filtering system is creating broad categories that cover every product in your store but enough subfilters to help quickly wean down search results. The quicker a customer can find the product they are after, the better the chance they will purchase it. However, if they can’t find the product, they will probably abandon your website and move on to another, which is why filters are so important.
4.) Integrated Website Customer Service
Speaking of snappy results, the average website visitor also wants snappy customer service. The internet has made instant gratification a part of our lives. People simply don’t want to wait for information these days, which means they will not wait for you to return their email or respond to a query.
You can address this issue by integrating customer service technology into your website. Automated chatbots are a great way to address FAQs and collect information from consumers. On the other hand, you can upload PDFs and manuals for products you sell by creating a support page within your eCommerce website design.
What you ultimately decide to do will heavily depend on the type of products you sell, but remember that a little customer service goes a long way. Plus, everyone enjoys free information and instant attention.
5.) Choose CMS Wisely
Speaking of customer service, your goal when building the best eCommerce website design should be to create the perfect customer experience. The cornerstone of this goal is dependent on choosing a suitable eCommerce CMS.
How you manage your website determines the overall performance of your website. You need software that supports all of the technology you choose to integrate into your eCommerce website. You also need software that will allow you to create a responsive webpage, or all of these tips will be useless.
6.) Capitalize on Social Media
Want an easy way to encourage customers to talk about your brand? Encourage them to share it on social media. People love talking about their great fashion finds, so make it easy for them by integrating social media share buttons into your product description pages.
Engaged social media users are essentially free marketers, so offer them a campaign platform and watch your brand exposure grow without increasing your advertising budget.
You can perform a little market analysis to see which social media platforms your average user prefers or offer a collection under each product.
A few extra buttons never hurt anyone, but you might be interested to learn that Facebook is still the dominant social media platform, so make sure to squeeze that widget into your eCommerce website design.
7.) Rebrand Your Products By Adding Customer Voice
Only one person’s opinion matters more than your own: your customer’s. Potential customers will listen to customers over the business owner, so let them speak.
Adding testimonial pages or highlighting customer reviews within product reviews or throughout your website is a great way to add authority and legitimacy to your company. There are plenty of tools to constantly populate your website with reviews to keep content fresh and current.
There are many ways to approach eCommerce website design, but you need to be open to technology integration to truly create the best eCommerce website designs.
For the average designer, this can get complicated, which is why Noble Webworks is happy to assist companies tasked with designing for e commerce businesses. Contact us today to learn more about eCommerce website design.
