Have you ever heard the phrase “a picture is worth 1000 words”? Well, this saying on social networks has become a dogma. Images and videos are the most dynamic content and the most shared on social networks. And since Instagram is one of the most visual social networks, here we are going to tell you how to take advantage of Instagram for Business to improve the relationship with your audience and speak correctly with your target audience.
Since Facebook acquired it, Instagram has gradually positioned itself as a highly profitable advertising and communication platform for brands and businesses.
But, if you want to get the most out of Instagram, you need to go beyond just posting pretty photos or engaging videos. Here are some resources your business should use to be more successful on Instagram. Keep reading!
1-Create a business profile for your business
If you run one company, multiple brands, or multiple businesses, Instagram Business Profiles give you the ability to enter specific business data (such as email, phone, and physical address).
In addition, with this type of account, the administrator can access the Insights, which contains information and graphs related to the audience and the interactions of your followers with each of the publications.
These features provide benefits to businesses that want to use Instagram to engage more users by helping them target posts to their followers and manage the interactions they have with their audience.
2-Take care of the quality and composition of your images and videos
Use images that have good quality and that are also scaled to the publication size established by Instagram.
When taking the photos that you are going to upload to Instagram, try to analyze the best angle, lighting, and other photographic aspects to create an image that has the best capture power on Instagram. You can also enhance your photos using the application’s filters, as well as edit them with the help of specialized software, such as Photoshop.
Our advice is to be authentic. It is better to publish fewer photos but that they are more original, that they tell a story or capture that different moment. Create short videos interspersed with images. Edit a publication text that is not limited to describing the image but complements it with other resources, such as emojis and hashtags.
Like on Facebook on Instagram, you have to keep your profile updated. Try not to saturate your profile with images of the business’s products and services. Add value with phrases, famous quotes, visual games, tips, or recommendations. Remember that on social networks, you must share something valuable with your audience.
3-Follow trends and create direct texts with hashtags
Analyze current trends and keep track of the most used hashtags (#) or labels each day to insert those that are in accordance with the content and field of activity of your business into your publications.
Creating your own hashtag is also valid to encourage users to share comments and photos about your business, its events, products, or services. In addition, this personalized hashtag allows you to monitor the reach of your company on networks, if it is, for example, an event or a product launch.
The text of Instagram must be direct and informal, with calls to action that motivate to comment, to give that “Like,” or send a post. Keep in mind that it should not be very extensive, but it should provide something more than what the image itself explains. Don’t just describe it.
4-Use Stories to reach more people
Stories are a type of publication that on Instagram provides a greater reach, reaching a much larger audience. The “Lives” are available 24 hours a day, they are ephemeral, but they also have a more direct and functional format, telling something very specific and facilitating the link to other content.
They are, in fact, the perfect option to share content from your website because they allow links, something that is not possible in the case of normal Instagram posts.
The Stories have been conceived to show the day-to-day, that everyday life. Do not try to create a complex message, or it will not be understood! If you want to talk about a product or service, stick to a detail that it has and is relevant or to the main solution that it provides to your client without going into details. He always tries to conceptualize everything in one image.
5-Interact with your followers, offering them advantages for following you
Keep an eye on your followers’ Feed or home screen, respond to comments on their posts, and make mentions on strategic posts. Whenever someone posts something related to your brand, like and comment on the photos. This generates even more engagement and intimacy with your audience, which is called “engagement” in community manager parlance.
Remember to link your Instagram to other social networks (such as Facebook and Twitter) to encourage your audience to also follow the other communication channels of your business.
Publish promotions or benefits for your followers, such as special discounts or exclusive products. In this way, you will increase the number of followers, and you will also retain the ones you already have, turning them into customers.
Instagram and the power of its images for your business
Images exert great power over Internet users, arousing emotions faster and more intensely compared to texts. As a result, sharing photos on online platforms has become an effective digital marketing activity for companies.
Instagram differs from the rest of the social networks since it is completely based on images. When used creatively, it can be a very useful tool for building your brand in the marketplace. Follow our tips and start using Instagram for your business. Remember to share varied content, not only about your products or services but also with entertaining content that adds value to your followers, according to their interests and your voice as an expert in a certain sector.
