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It’s crucial to consider your audience’s behaviour. To discover more about how your audience utilizes the internet, undertake some market research or refer to your buyer persona if you’ve already gathered that information. For example, it’s logical to think that if your target customer is a working professional, they won’t check their social media accounts since they won’t have time during business hours.
However, this is not the case when professionals check social media, such as over lunch and on their way to and from work. From there, you can predict when you’ll reach the most clients based on your time zone.
Consider who makes up most of LinkedIn’s audience: working professionals, students in higher education, and recent graduates. Their web behaviour would typically suggest being busy during ordinary business hours. People are frequently getting ready for work, starting their day, or taking an afternoon break at times shown above. But what if you want to publish based on your industry? Next, we’ll discuss how to decide whether or not to post based on your business kind.
What to consider in 2022 when determining the optimum time to share a LinkedIn post
According to Sprout Social social media strategies, weekday mornings were the most significant time to share a post on LinkedIn before COVID-19. On Wednesdays between 8 a.m. and 2 p.m., on Thursdays between 8:00 a.m. and 10:00 a.m., lunch, Thursdays at 9 a.m., 1–2 p.m., and Friday mornings at 9 a.m. were the best days. We’ll keep you updated when more information becomes available informed, even though COVID-19 has made some changes. Here are some things to think about looking for the optimum time to publish on LinkedIn:
On a weekday
When is the optimum time to publish a LinkedIn update?
The most important days of the week to share on LinkedIn are Tuesday, Wednesday, or Thursday, with Wednesday seeing the most activity. Unsurprisingly, Mondays and Fridays are the least popular days of the week. Engaged days of the week, given that the website is a specialist network. However, during weekends, LinkedIn usage plummets.
The sort of business
When is the optimal time to publish on LinkedIn depends on your industry? Different industries have different preferences for postings at different periods. According to studies, B2B organizations get the highest traction in posts published between 11 a.m. and 2 p.m., while B2C businesses and IT enterprises do best outside the 9 a.m.–5 p.m. timeframe. The ideal times to share a post on LinkedIn for various sectors, according to the study, are:
Mornings during the week or outside of typical business hours are ideal for media and software.
Weekdays from 10 a.m. to 2 p.m. (10 a.m.–2 p.m.) for higher education and healthcare.
B2B companies should check LinkedIn statistics early in the morning, during lunch, and throughout commuting times on weekdays.
Weekdays around lunchtime or outside of typical working hours for B2C enterprises
Factors affecting time zones
Time zones play a role in determining when to publish on LinkedIn. Whether you’re a regional, national, or worldwide company like Tekglide, you’ll need to keep time zones in mind while generating and distributing content on LinkedIn. In addition, some LinkedIn advertisers send out messages at different times in different time zones to reach as many individuals as possible.
We don’t recommend it, though, because LinkedIn’s algorithm penalizes those who publish many times each day. So instead, our recommendation is to schedule your material for when most of your audience is on LinkedIn. If you live in the United States, for example, the most common time to post is EST because that’s when most people are online.
During the weekdays, there are breaks.
LinkedIn is primarily utilized by industry thought leaders, job seekers, and company owners during regular business hours, with interaction dropping dramatically after 5 p.m. and on weekends. As LinkedIn contact grows, there are, of course, natural gaps during the workweek. The busiest period on the platform is generally lunchtime, but there is often a lot of activity in the mornings. As involvement rises again, professionals are more inclined to take an afternoon break after the workday.
The behaviour of the target market
When deciding the optimum moment for your organization to publish on LinkedIn, several things outside of your company must be considered. First, keep track of your target demographic’s activity, including how they use LinkedIn if they’re online and engaged and what sorts of material they want to view. Important issues include time zones and lunch hours. Then, using social media insights and social listening technologies, you will discover more about your target audience and how to leverage social media platforms like LinkedIn.
Posting on LinkedIn regularly.
Up to 20 times a month, two to five times per week is the best posting frequency for LinkedIn. However, it’s not a good idea to use the platform more than once every weekday because LinkedIn’s algorithm is meant to offer users a varied range of content from various producers. Therefore, publishing more than once every workday is more likely to harm than help.
In addition, LinkedIn’s algorithm allows users to see items from days ago in their feed. If your posts receive a lot of attention during the first few hours after they are published, they are more likely to receive additional interaction in the following days. When determining how frequently you post on social media and LinkedIn, you must examine these elements.
The easiest way to maintain your posting frequency on LinkedIn is to schedule your updates. From WordPress, you can now design and auto-post to LinkedIn. You can accomplish this using the FS Poster auto-posting plugin. FS Poster comes with many features that make LinkedIn marketing a breeze.
The content’s quality
LinkedIn’s user base comprises businesses and professionals who undoubtedly utilize the platform to progress their careers, network, develop as thought leaders, and raise their exposure among workers, clients, and business partners. Blog articles, related third-party content, native video, text posts, images, and infographics all do well on LinkedIn in this regard.
Last Thoughts
Through a variety of easily accessible, cutting-edge material, LinkedIn allows internet marketers to engage with one other and their target audience. They should, however, be balanced mindful of what to write, not only how and if to publish it.
It is beneficial to you or your social media marketing efforts team to plan LinkedIn posts so that the most relevant material reaches the correct audience at the right time. It can be the difference between incredible success and repeated failure. The importance of social media scheduling in online commerce and marketing should be addressed carefully.
