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What is Retail Marketing?

Retailers generally refer to the marketing and selling of their physical stores’ products. Wholesale customers are traditional retailers themselves who order inventory for their storefronts and store sales to drive customer traffic.

Retail Marketing vs. Marketing

Marketing is the key to moving a customer into the retail sales process. Marketing tactics refer to all the ways in which a business communicates its value—from your business’s messaging through email marketing or on social media, to its packaging and pricing strategy, and even where and how products are sold (e.g. the design of a retail store or website.).

Retail marketing is perhaps even more challenging than other types of marketing because it requires building a solid relationship with your customers that motivates them to pick your particular product over another—not just because the product itself is “better,” but because of all the other parts of the shopping experience that reinforce their choice.

Why is Retail Marketing Important?

Retail service is a massive industry. And it’s one that needs a lot of marketing to succeed. Retail stores are often repeated customers (meaning they’ll buy the same products over and over again), so you need to make sure your store stays in their minds and helps them remember you when they’re ready to make another purchase.

Modern Retail Marketing

Retail marketing and shopping are even more closely aligned than ever. The rise of e-commerce and many brands’ move toward a direct-to-consumer (DTC) model has vastly expanded and shifted the meaning of retail marketing. For example, the rise of premium e-tailers such as Moda Operandi and Net-a-Porter has meant that retail marketing is not just about foot traffic but also web traffic and online sales.

The aim of this blog post is to shine a light on the four stages of the customer journey and offer some tips on how best to interact with your customers across each stage. Although different businesses may operate under a different set of rules, there are commonalities in each stage which can be leveraged to boost engagement and conversion rates across all stages.

Decision Making

When you think of retail, most people imagine large stores with shelves stocked with a massive variety of products. Well, that’s not necessarily the case in our increasingly personalized world. Shoppable Stories are visually striking, curated digital catalogues of products that the target customer wants to see. These can be delivered either by email or SMS and helps simplify that decision-making process (ie. removing the Paradox of Choice) by only showing a few products at a time; products that are tailored to their shopping history stored in your CRM.

Purchase

You’ve got customers leaving your site, but they aren’t buying anything! It’s time to upsell, bundle or show related products during the checkout process. How can you drive more value.

Post-Purchase

Customers expect to be handled with care and respect. That’s why companies should follow up with their customers after they purchase something and continue to remind them of the new purchase and its benefits as time passes.

We offer an in-store marketing agency for your business. Our experienced professionals deliver top-quality results that have a lasting positive impact on your brand.

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