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There are 4 ways to sell online without having e-commerce, well 4 or 40, it was just to put a number. Do not rush or overwhelm, you are not the first or the last who believes that you cannot sell on the Internet without an online store, and what is worse, believe that the online store is the solution to all your problems and will work alone. Or even worse, believing that selling online is free, it is not.
Having an online store, electronic commerce or e-commerce, whatever you want to call it, has its advantages regarding the management of catalogs, invoices, delivery notes, payments,… in short, everything that involves the sale, but centralized in a platform (if you are a technician, sorry for not using other terms, here we go to the point). Before reaching this step, I guarantee that you will go through many phases, the more you train, know how to delegate, and learn from other people’s mistakes, the sooner you will arrive, and with less cost to your life and pocket.
If you have requested a quote from online stores from agencies, computer scientists, or even friends/family (we will put them in the same boat), you may have already had a reality check. I have to tell you that reality is much worse than the budget you have been given. Behind each budget, once delivered, you still have a lot of work to do, rather it is the first stone of great construction, and it is up to you to continue building or leave it there.
Before launching into investments in expensive platforms, projects, and investments or far from knowing if they can be beneficial, the best advice is to do a market test. It is better to try several of them, that it does not work on one platform does not mean that it does not work perfectly in another way.
These are the basics that I would always advise to start selling online, even without having a product. If you have a product, a physical store, customers, and a database, you already have a long way to go and much better.
We will briefly present you with several options to sell your product online without making large investments in time or money. They are the following:
Crowd funding, taking advantage of micro-patronage.
It is undoubtedly one of the least used ways to start selling online, but no less useful for that.
If you have a clear idea, you know how to transform it or you have already transformed it into a product, but you lack the investment, this is a good way to know if they are on the right track.
Before undertaking major investments, even if you have planned to go to external investors, start-up contests, and all kinds of external financing, we advise you to find out more about it.
With little investment, even pulling networking, in exchange for favors, exchanging value, you may be able to set up your crowd funding campaign. What will you get?
Test your product before potential clients, and above all, if it is accepted, a much-needed economic boost in this embryonic phase of the company. Not to mention the moral and emotional “shot” that you will get, which is priceless.
If the campaign does not work, you will not have been ruined, and it does not mean that you are wrong with the product. Try, make changes, and ask for opinions… but don’t lose hope. Perhaps it all depends on a change in the design, a bad approach in the marketing campaign, or the selected platform.
A specialist is undoubtedly Valentines, a benchmark, and specialist in this type of campaign, I leave you a video where he summarizes the types of crowd funding.
Managing your database, you have more data than you think, take advantage of it.
At this point, I suppose we already have the product or service and you have doubts about how to sell online without e-commerce.
You know and have many more tools than you think. You just have to take action.
One of the best starting points is the data you have. Your phone is a lever that can lift your business. The mail of your friends, acquaintances, and clients, too.
Whatever data you have, you must use it. Prepare your strategy, plan what you want to say, remember that this first contact is very important to gain their trust. That said, do not abuse it, they can send you for a walk, or ignore you, no matter how family, friends, or acquaintances they may be.
Find out about the Data Protection Law, you can easily comply with it if you are just starting out, although it is advisable to go to a professional.
That said, dedicate yourself to “fatten” said database, it is your treasure. Nothing is worth more than data. They are the gateway to all customers.
By phone, of course, do not lose your head with online stores. There are many businesses that simply with a simple, methodical, and continuous strategy, are having great success. Some don’t even have Facebook, but you can see many who do and then upload their videos to that social network. Do not trust the “Likes” that appear, what is really important is the order of messages they receive on their phones.
