1. Build a good relationship with other bloggers
Collaborations create new bonds and connections .
And thanks to this proximity, strong ties can be created with some of them and interesting synergies such as invitations to events, sharing your content on social media, mentioning you on other channels…
2. A guest post promotes more exposure
Participating as a guest author in other blogs makes it easier to make yourself known and reach new readers (and/or potential customers) who might otherwise never have had the chance to meet you.
3. Strengthen your personal and professional brand · (Branding)
Related to the previous point. Thanks to the extra visibility that guest blogging gives you, your image and reputation begin to be greatly reinforced . The branding of your brand is strengthened.
Many of the readers of the blog/website in which you collaborate will begin to get to know your work and your professional skills up close thanks to the content you publish.
Then, over time, those people will also see you as a successful blogger or an authority on the topics you talk about in your posts (which is why it is very important to write on websites directly or indirectly related to your target or target audience ).
4. Encourage writing or reciprocal collaboration
It is a fact that if you have written a post for another blog and the relationship that has been forged with the blogger who owns it is good, he will also have a better predisposition when it comes to collaborating on yours.
In other words, an ideal scenario is created for cooperation or the exchange of quality content (but in a more natural and advantageous way for both parties).
5. Diversify the sources of traffic to your blog
Your guest posts will help you get more qualified traffic to your own blog , because the reader who enjoyed your content will be more likely to go looking for more information.
It is not that we are talking about an extraordinary figure, but at the end of the month they add up to a not insignificant amount of qualified or quality traffic.
6. Attract more followers to your social media profiles
As you may have seen, your articles in other blogs include a signature with a BIO or description and the social profiles in which you are active.
In other words, guest blogging will make it easier for other people outside your online community to also have the possibility of following you or connecting with you .
So, if what you contribute is of good quality, you will have a significant increase in followers interested in sharing your other content.
7. A guest post improves your writing skills
Writing regularly on other websites, in addition to your own blog, will also give you the chance to practice and improve your professional writing skills .
8. Extra income possibilities
Writing articles on your blog, and other blogs or online magazines, is also an excellent way to position yourself as a leading professional writer . In this way, you may also be able to get another source of income or earn profits by creating content for other companies or communication agencies.
9. Get more leads
As I explained in points two and three, the visibility and prestige that these collaborations bring you can favor obtaining more potential clients interested in hiring your professional services .