The technique of optimising material for social interaction, debate, and sharing is known as social media optimization (SMO). SMO may be used in a variety of ways, including blogging, microblogging (social status updates), product sites, email, and more. On-page elements, including SEO, are important. This tutorial will go through the benefits, variables, and checkpoints for effectively implementing on-page SMO on your website blog.
Why Should You Bother with Social Media Optimization?
SMO, in its most basic form, allows you to increase traffic, interaction, and conversion while learning about your target audience and collecting real data to evaluate your social media operations. Consider the following advantages:
More shared links portray you as an authority to search engines, which enhances SEO. Top shared material on Facebook, Twitter, and LinkedIn is shown as “Top News,” “Top Tweet,” and “Top Headlines,” offering additional possibilities to increase visitors.
User Generated Content (UGC) – Content developed and vetted by people has more clout and spreads quicker than producing it yourself. Through social contact, debate, and sharing, customers’ comments, questions, testimonials, and insights emerge.
Social Proof – A high number of comments or shares demonstrates that the information is worth reading and sharing. Including these figures can lead to a rise in social followers, article click-through rates, shared links, and inbound links.
Users like the ability to join in discussions and are often eager to share or debate items they enjoy or [dramatically] detest. An open conversation creates a community around the subject. Allowing visitors to quickly share their opinions about your material contributes to the development of “brand ambassadors.”
Social Metrics – Comments, subscriptions, and shares are all valuable metrics for determining the quality of blog material and the effectiveness of social media methods. PostRank and Collective Intellect are two tools that may be used to measure social interaction for your blog and rivals.
SMO Goals for a Blog
SMO is a social media conversion optimization activity, thus you must first determine the action for which you want to maximise conversion. You can contact SMO Companies for Instagram Advertising Services or Instagram Ad Agency.
The following table shows many aspects of a blog website and the associated social activities to optimise:
Website Global Template: Encourage consumers to visit your social profiles, sign up for updates, and follow you on social media.
Blog/News Page: Encourage users to follow you on social media, click through to articles, author sites, and share or rate information.
Author Bio Pages: Encourage people to follow writers on social media and click through to their content.
Article: Encourage readers to share, bookmark, rate, comment, and link to the article.
Commenting on articles: Encourage users to leave comments, rate remarks, and connect with other commentators.
Each of these activities will have a conversion rate. (For example, one out of every ten persons shares the article Equals 0.1 percent conversion.) Use A/B testing to evaluate which strategies are most effective.
SMO Checklist for Blogging Content
The checklist below acts as a guide for techniques that aid in the achievement of blog SMO goals. To audit your blog, download the relevant Blog SMO Checklist Worksheet.
Global Website Template:
SMO Goal: Get people to visit your social profiles, subscribe to updates, and follow you on social media.
1. Arrange and display social account icons prominently.
For maximum visibility, include icons relating to your key social accounts in the top-right corner of your page. This positioning distinguishes the account icons from the share and follow symbols. Include just the symbols for current accounts that you frequently update. (Do not display your YouTube channel if you rarely use it.) Display social account icons in the footer as well. (Consider scaling the size or modifying the style to prevent a wholly duplicate appearance and feel.).
Southwest Social Account Icons Header Footer Danny Brown
Use a consistent size and design for each icon. There are several free social icon sets available for download. Choose or create icons that are related to the topic of your website.
Make sure that the link for each social account opens in a separate tab or window.
2. Sort and show “subscription” alternatives
Users may obtain your newest blog updates via RSS, email newsletters, podcasts, and mobile applications. Highlight the benefits of various subscription alternatives.
Whether you want to combine or separate subscription activities and social accounts is mostly determined by whether you want to add an email subscription input box. To stop users searching from your subscription box, provide a clear distinction between the email subscribe and site search forms.
To provide clarity, use distance, style/formatting, icons, unique button labels (“subscribe”), and default field text. If you don’t already have a site search form, don’t utilise an inline email subscription form. Instead, connect your email icon to a new page, pop-up window, or modal (inline pop-up).
For RSS, a Google Feedburner connection works great.
3. Include social media widgets on the sidebar.
Use the sidebar to display dynamic material from your social networks (social testimonials). Social widgets make it quick and simple for people to follow others with a single click. A widget’s content or size can range from a basic button to a module with follower count, follower avatars or names, favorite/recommended content, and recent activity.
The latter alternatives might entice individuals to join the discussion and follow you on that network. Check that the incorporation of current activity feeds does not conflict with other widgets or blog material. To encourage people to up-vote the article, the Google+1 button can be used with social widgets.
Note: Be careful where you put the Facebook “Like” button; it’s critical that readers can see the difference between loving the article and liking the fan page. Choose separate button forms and context to assist consumers in understanding the distinction.
Widgets for Social Media:
Like Box on Facebook
Facebook Live Video Stream
Facebook Facepile Facebook Activity Feed
Recommendations on Facebook
Widget for Twitter
Subscribe to a YouTube Channel Widget
Widget for Digg
Set your Twitter widget to display hashtag mentions for upcoming chats, webinars, or presentations. Update the widget title so that consumers understand what the feed is presenting.
4. Display popular blog posts in the sidebar
In the sidebar, highlight popular articles (e.g., most views, likes, tweets, etc.) and the most recent comments to entice engagement in articles with significant or recent activity.
5. Make the Twitter account username visible.
Allow people to guess the Twitter account username. To promote tweet mentions, use it in the title tag and in your Twitter widget. (Please keep in mind that mobile users cannot hover above the Twitter symbol to see the username in the URL.) All tweets about your material should, ideally, include your username.
Some advantages of Twitter mentions:
- Twitter users will find it simple to browse and follow your account.
- You may easily follow and interact followers or blog/brand supporters.
- Increased blog/brand awareness through retweets
- More click-throughs (thanks to a reputable source/author)
- Klout and social influence have increased.