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Mobile commerce is no longer a new concept. In fact, it has been around for quite some time now. And, with the rapid growth of the smartphone market, it is only going to get bigger and better. As more and more people are using their smartphones for everything from checking the weather to buying groceries, it is no surprise that businesses are now turning to mobile app development to reach their target audiences. So, what does the future hold for eCommerce mobile app development? Keep reading to find out about the latest trends in this exciting field!
Today, it is impossible for an online company to operate and grow cost-effectively without a web presence. Mobile phones have now become the backbone of e-commerce. No business can thrive in the e-commerce industry without any mobile apps. Over the last ten years, e-commerce has been growing rapidly, but the 2020 pandemic seems to be a pivotal moment. Businesses without an online presence have recognized their place in the digital world and started Mobile app development.
Ideal mobile app development can attract and convert more consumers into leads. According to reports, there are approximately 250 million mobile users in the US alone and more than 3 billion users worldwide, and now individuals use apps more than browsers. However, the e-commerce ecosystem is constantly changing.
Innovations are coming to the world of e-commerce. There is also more news about applications making their way into e-commerce. Let this blog benefit you so you embrace these innovations and get more sales by knowing about them.
Market Overview:
- By 2021, the global e-commerce market will reach over $5 trillion, which is a huge number in itself. And according to www.statista.com, retail e-commerce sales will reach $480 billion in the US by 2021.
- As we all know, the most important e-commerce market on the planet is China. In 2019, their e-commerce revenue reached more than $1.9 trillion. Which means it’s hard to deal with Chinese markets.
According to a report by 99firms, mobile shopping will gain 71% of the e-commerce market share by 2021, as current generations of shoppers are increasingly inclined to purchase goods from their smartphones or any other electronic device.
The trends mentioned in this article are mostly suitable for mobile and web e-commerce. Let’s focus on these trends and see where to look in the next few years.
Top eCommerce mobile app development trends to watch out for:
1. Chatbots
Artificial intelligence powers chatbots. No need to hire any human customer service representatives. Chatbots are now helping businesses connect and communicate with their customers. Chatbots answer a prospect’s queries within seconds and guide users through the entire browsing and buying process, all 24*7 and 365 days a. In contrast, according to reports, the forecasted growth of the global chatbot market will be about $1250 million. Chatbots can also set up the first line of customer support and answer any customer queries almost immediately. For example, you must have had some customers who would like their questions answered immediately. If you fulfill their desires in the directions they seek; then they are much more willing to become loyal to your brand. A chatbot’s primary concern is to delight customers, so this trend seems to be something you can’t miss. That’s why chatbots saved their sport in top trends.
2. Integration of AR and VR
Enhanced Augmented Reality and Virtual Reality are growing trends and therefore, they are two trends that you cannot neglect when Mobile app development. With various better interaction options, both disruptive technologies bring numerous benefits to e-commerce businesses with the help of a mobile camera. Elements come to life virtually through augmented reality. Addressing the most significant disparity in persuading customers to shop at your store, it allows customers to see or experience an item before they consider purchasing it. Through augmented reality storefronts, customers can learn about the features and benefits and even check whether it is suitable for them or not. These showrooms are suitable for companies and businesses that deal with furniture, accessories, and clothing. These apps will undoubtedly remove the hurdles of shopper hesitation. Now brick-and-mortar stores have also begun offering virtual fitting options that allow shoppers to try on the look and style of clothing without actually wearing it.
3. Internet of Things
By connecting the planet, the Internet of Things is having a huge impact and will continue to maintain its glory by turning sectors into active edges. By providing customized data for each shopper, it can support your e-commerce mobile app development. Connected IoT devices collect and share information. It enables machine learning to reliably evaluate customer behavior patterns. You will not only get information about their online activities but also about their offline activities. This technology will streamline your marketing campaign by providing customers and consumers with specific advertising and offers based on their tastes and preferences. According to reports, the total number of loT devices is expected to reach 70 billion by 2025. IoT devices have huge potential in online shopping. To mention, Amazon is among the companies embracing IoT. They use it for more secure deliveries that won’t reveal their shipment to thieves.
4. Voice search
Thanks to the latest advances in NLP (Natural Language Processing), customers can now do several things using just their voice commands. In the past years, voice assistants such as Siri, Alexa, and others have become popular and have had a significant impact on e-commerce mobile apps. Incorporating voice search into your mobile commerce apps will make it much more convenient for your clients to place orders. This is especially true if your customers are more likely to shop on the go or the go. Or maybe they are too busy to write and post the need they are looking for. Experts say that more than 50% of web searches are done using voice search, and by 2023, more than 8 billion devices will have built-in voice assistants. For people who are into multitasking, voice assistants are a perfect choice because they are hands-free and do not require a mouse or keyboard to function. e-commerce mobile app development has a promising and great future ahead of them as voice search will increase their revenue.
5. Cloud integration
The way online stores manage cloud integrations has simplified their data and applications in the cloud. The strategy offers not only several advantages for mobile e-commerce but also other applications. Minimizing the costs associated with hosting is one of the most significant advantages of cloud integration. Although the cloud is one of the fastest hosting solutions, hosted applications offer better customer satisfaction. Properly integrated cloud hosting helps e-commerce applications adapt to changing consumer needs, actions, and demands with efficient scaling of resources based on activity and periodic peaks. With built-in resiliency and cloud architectures, save companies and organizations from data loss. Another significant benefit is confidentiality, as such integrations keep data secure and easily accessible. Shortly, cloud platforms will continue to support the provision of a personalized user interface to e-commerce companies.
6. Payment options
In recent years, a number of severally entities have emerged that provide specialized e-commerce solutions. Few wallets like Google Pay and Samsung Pay are transforming e-commerce. Another unique approach that is being used to facilitate a growing portion of e-commerce transactions is cryptocurrency. New payment systems and methods are more conveniently integrated into multiple e-commerce channels, and the conventional payment method is no longer limited to digital companies. However, several customers and consumers are trying to hold back due to various security issues. The increasing number of cashless transactions worldwide is indeed opening up new opportunities in e-commerce mobile app development.
7. Al and Blockchain
Shopping online should be secure as most consumers and customers consider it to be one of the most important aspects of a successful mobile e-commerce app. There are many practical tips to achieve excellent app protection, but e-commerce apps should also consider the simplicity and security of in-app purchases. This is where blockchain technology can be effectively used. In addition, enterprises and companies can use the ideal combination of artificial intelligence and blockchain for big data and a large number of sensors to process data, manage data, predict performance problems, and forecast revenue.
8. Machine learning
Machine learning is the most popular trend. If you adopt this trend, you will discover how good an experience each consumer has and what behavioral trends that individual is following. Using machine learning algorithms in email marketing campaigns is one of the best use cases because machine learning algorithms will automatically show patterns. It evaluates the customer’s purchase history and decides that each month the individual will purchase the same product. It will then send the user a regular email notification about the product, increasing the chance of loyalty to even more of your customers.
9. Improved customer experience
This is eternal. Many trends have always been towards increasing knowledge about the customer experience. It is the primary brand, differentiates, and also beats price. If you’re running a smaller business and can’t justify paying for flashy trends like AR and VR, focus on improving the customer experience in any way you can. Simple things like speeding up the mobile app could make a significant difference. In addition, multi-channel customer support should also be incorporated to make it easier and provide faster and better responses to consumers.
10. SaaS
Also called Software as a Service. This software distribution model will help you in your e-commerce mobile app development. If you purchase a particular SaaS-based solution, you will pay a subscription fee for daily use. Things are getting interesting when it comes to SaaS in the context of eCommerce mobile app development. Many integration-ready technologies are distributed using this solution. For example, if you wanted to incorporate predictive analytics or any other similar dynamic pricing into your e-commerce application, a SaaS solution would probably be your best choice.
Conclusion
As you have seen, e-commerce mobile app development is strongly influenced by the digitization process. Idle conversations and driving traffic, mobile apps continue to play an important role and serve as a key catalyst for digital retail. Of course, you need all the essentials to succeed in the eCommerce industry, including smooth navigation, advanced features, and more. As mentioned above, trends make you stand out in the market and take your customer and consumer experience to a whole new level. But these trends also help increase sales and strengthen customer/consumer loyalty. Overall, it will be even more engaging and easier for online shopping.
