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It is undeniable that video marketing has been on the rise in recent years, as it is a very popular and accessible resource for any brand. At the same time, your own website, TikTok, Facebook, and Instagram are great places to invest. Creating a YouTube channel can give you the best place to promote your brand, as people spend a billion hours a day watching videos on this platform. Popularly known as the second largest search engine in the world, YouTube can help people find your content quickly and build engagement. Here are some tips for growing your YouTube channel.
Reuse existing high-performing content for your YouTube channel
While the best way to grow your YouTube channel is to create and distribute great content, such content doesn’t have to be created from scratch. Some of your best videos can be created from compelling, valuable, and useful content. Many people come to YouTube to find answers through tutorial videos. Therefore, content that solves problems for your audience is a great way to drive traffic.
Interact with the audience of your YouTube channel
It is important not to ignore the fact that YouTube is a social media channel. Therefore it requires social interaction. If you’re just posting videos without encouraging comments and discussion, you’re missing a very important part. If your YouTube channel has a high engagement, it will be rewarded by the platform. This includes the time you spend on the channel, the most views, the likes, the dislikes, and finally, the comments. Try to respond to all the comments you receive and encourage users to participate with prompts within your videos.
You can also take the time to visit other channels and interact. This could be a brand similar to yours or just a creator you admire. Don’t wait for your audience to take the initiative. Post questions or comments that could spark a conversation or controversy. Recently the community section on your YouTube channel allows this type of interaction. Also, be sure to thank the people who share your content both on YouTube and elsewhere.
Create your videos around a single keyword or topic within your YouTube channel:
Building your video around a single topic or keyword is the best way to drive traffic and grow your YouTube audience. It is important to choose the keyword before creating your video content. This helps you generate the best information on that specific topic. It will also help you naturally include your keyword throughout your content, so YouTube will pick it up as soon as subtitles are added. By doing this, you generate more search traffic with SEO on YouTube.
Take advantage of end screens and thumbnails on your YouTube channel
It may seem like a small thing, but the thumbnails that appear in your video preview can have a big impact. YouTube advertises other videos through thumbnails in a material bar to the video being viewed. So it is quite a challenge to stand out from all the content. The same goes for a YouTube search.
Videos with a catchy title and a catchy thumbnail generally rank higher. YouTube rewards channels that keep viewers watching their videos longer. These long view times mean that people are engaged with your content. End screens can include links to other videos or relevant content at the exact point where users leave.
Boost subscriptions to your YouTube channel
One of the ways to know for sure that viewers are engaged with your channel is when they subscribe to watch the new videos you post. Ask viewers to subscribe to your channel on every video you upload and keep in touch with your existing subscribed users. Never pay for subscribers. This will only reduce your commitment and damage the authenticity of your account in the long run. Remember that if you don’t ask your viewers to subscribe, you are losing potential followers.
If you want to share how to grow on YouTube, comment below and share.
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