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In today’s competitive environment, the packaging of a product is as important as the product itself. In addition to being visually appealing, the custom boxes should be practical and usable so that the customers prefer your product over the competitors. Working on the internal design of custom boxes is an effective way to stand out. It is a good way to highlight your brand and make it recognizable in the marketplace. A number of top brands pay a lot of attention in providing a remarkable experience to their customers. For this purpose, they work on minute details of interior packaging. This makes their products more presentable and functional to use. Below are some of the best product interior packaging ideas to amaze your consumers:
Consider the Available Space:
While designing printed customized boxes for your product, utilize every inch of space. You can introduce a striped pattern, floral pattern or anything you like. Randomly repeat your brand’s logo to make people remember your products. An untouched interior provides nothing exciting to the customers. On the other hand, utilizing all the available space by introducing a pattern up-scales your custom packaging boxes. This in turn makes your product look upscaled.
Think About the Experience:
Consider the experience a customer goes through while interacting with your product. No matter what type of product you are going to package, working on its internal design helps in providing a great user experience. Consider the case of these luxury slippers. The product is packed in a nice dust ruffle, which is then enclosed in cardboard boxes. As the customer opens the box and sees the slippers packed in another package, it delights the customer. The external packaging is perfect to be used as custom shipping boxes, keeping the product safe during the transition. This simple act of layering adds to the luxury aspect. This makes it easy for the customer to spend a few extra dollars for getting a wonderful experience.
Work on the Internal Sections:
Although your outer packaging should look interesting, your internal packaging holds equal importance. The way you encase your product in printed packaging boxes plays an important role in grasping the attention of users. Following yoyo packaging, is an exceptional example of interior packaging design. The custom cardboard boxes have multiple small cut-outs to place different parts of yoyo separately. The colors used in the internal packaging resemble the color of the product. Such high-end packaging is perfect to engage the customers in your brand.
Be Literal
If your product manufactures in a particular way, try to implement it into your interior packaging design. Let us take the example of these cookies. The custom cardboard boxes are designed in the shape of an oven with trays inside. As the customer opens the box he gets the feeling of freshly baked cookies out of the oven. This playful approach makes your products feel like real treats.
Make your product a Part of Interior Packaging Design:
Never be afraid to use the product as a part of its interior packaging design. A creative idea is to use its color, texture, and shape to your advantage. Consider this pasta packaging. The custom-printed boxes are designed with an image of a woman. Transparency is introduced at the hair part. Different shapes of pasta are used to show straight, wavy, and curly hair. This wonderful idea not only presents a great display but also facilitates the customer in choosing the shape of pasta they like.
Simplicity is Magic
The most popular brands like Apple focus on internal packaging design to amaze their customers. It has designed beautiful packaging by keeping things simple. The product and its parts are elegantly displayed inside the custom boxes by using inserts. Single-Colored packaging highlights only the important information. The ease of packaging ties the brand together.
Get Artsy:
Being artistic in your packaging is an interesting way to amaze customers. A plastic mold placed at the bottom of printed packaging boxes forces the paste to come out in the shape of a sky scrapper. Such fantastic interior packaging inspires the customers and makes your product outshine the retail shelves.
Incorporate Beauty:
Beautiful things attract everyone. Design the inner packaging in a way that it speaks for the product. the following honey packaging is designed in an innovative manner. As you remove the container from the custom box, a number of paper bees come out of the package. The same design of bees is incorporated on the inside of the box, reflecting how delicately the honey is fetched.
Focus on Practicality:
Customers are always influenced by practical and easy-to-use packaging. Let us take the example of this handy nail packaging. As the customer opens the custom packaging boxes, he is delighted to see the nails arranged in a linear manner on a tool sheet. The nails are tightly held together to keep them in their position during the transition.
