Running an ecommerce website requires more than just offering state-of-the-art products. Crucial parameters such as SEO traffic, social media engagement or universal accessibility decide whether your product can target potential customers.
Choosing the right ecommerce solution provider requires balancing the features on offer with the efficiency ratio. The post-COVID consumer behaviour showed unprecedented growth in the ecommerce market. To enhance your ecommerce presence, know these underlying parameters for extracting maximum returns.
1. Learn about Software on Offer
When short-listing the potential software provider, evaluate the similarity between the offered specifications and the business requirements. Choosing a customised ecommerce solution raises the expense and makes it complicated to maintain if you choose to switch in the future. Here’s what the ecommerce solution provider should meet:
- Offers B2B/B2C services
- Allows incorporation of potential third-party software
- Includes encryption certification
- Comes with hosting and IT capabilities
- Includes ecommerce SEO, digital marketing, web store and meets customer requirements
- Covers ecommerce platform management
Besides, know your business specifications thorough to check for variation when choosing the potential solution provider.
2. Does It Integrate with the Business?
When accepting an ecommerce solution provider, integration is among the crucial factors to measure how optimised it will be with your present system specifications. Here are the various ecommerce solutions:
An integrated ecommerce solution access existing data from the old system and extends it to the web store. While data replication is not required, however personalised functionalities raise the cost. Again, an integrated solution provider offers swift implementation and cheap maintenance.
An interfaced ecommerce solution is an automated utility only covering the web store. Data synchronisation between your ERP and the web store means an extended implementation timeline, adding up the cost through expensive maintenance.
3. Know the Expense
Before considering a potential ecommerce SEO solution provider, learn more about all the specifications offered and check for hidden costs. Here’s what to check while comparing prices:
- ecommerce solution provider expenses
- Application charge
- Design/template charges
- Hosting expenses
- Support charges
- Add-on expenses
- Additional fees
Request a demo and ask for detailed specification brochures to compare the features against mentioned rates while negotiating for your ecommerce solutions.
4. Previous Experience in Handling Similar Expertise
Look for an ecommerce solution provider with adequate experience in similar requirements. Begin checking on your competitors to find out more about specifications in their solution provider. Here’s how to measure the expertise of a potential ecommerce solution contributor:
- Dedicated experience as an ecommerce vendor
- Has provided both B2B/B2C solutions
- Catered to various organisations similar to your magnitude
- Previous experience in meeting requirements similar to your ecommerce challenges (aware of your selling process)
- Relevant experience of working in your line of work
5. Value Compatibility
Choosing an ecommerce solution provider is more than just availing of software support. It includes a collaboration where you need a reliable partner who can seamlessly provide you with innovative solutions to help you troubleshoot ecommerce challenges successfully.
Some people prefer a long-term partnership with their solution provider to meet their customised ecommerce challenges. Also, choosing a solution provider should match your scale and share a similar work culture philosophy that brings out the best in you.
6. How Robust Is the Support System?
Here comes the most crucial part of collaborating with an ecommerce SEO solution provider, their role in implementing smooth onboarding, hands-on staff training and catering to various demands based on initial feedback. Other parameters include:
- Method of support between installation until activation and beyond
- Nature and quality of training provided to potential customers
- Prompt communication timeline
- The extent of support available in your location
Besides, post-deployment user training and maintenance also matter to ensure any ecommerce extended support.
A compatible ecommerce solution provider means a seamless experience with your ecommerce venture. A long-term and reliable partnership offers you a quality customer experience and reduced cost-to-profit ratio.
Boost your ecommerce venture with Techmagnate, India’s leading ecommerce SEO solution provider. Techmagnate caters to various ecommerce solutions across brands, providing them with end-to-end process management. Dedicated customer support or robust post-deployment experience, visit them to learn more about raising the sails of your ecommerce voyage.
Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.