A brand often focuses on promoting the unique selling point of their product that they often forget about the packaging design. Sure USP is an essential element, but it’s not the only element that can make or break the deal. One such component is a packaging design that becomes the unspoken language of your brand. When optimised properly, your packaging design can do so much for your brand by inheriting the psychological of people.
With hundreds of products waiting on a store shelf and hundreds more landing each day, your packaging is only an on-the-spot feature to ensure sales. People hire a packaging design company in India because they have a team of experts who know exactly what your packaging requires. In this post, you will learn about 4 amazing packing tips proven to work on psychology.
Packaging design influences our subconscious mind
A major focus is on product packaging design, even by renowned brands already making a mark in the industry. A big reason for that is the fact that packaging design influences our subconscious mind. Yes, according to a study conducted in 2013, a product’s appearance can trigger impulsive purchases even if the buyer didn’t intend to make a purchase. The study also highlighted 3 evidence that supports the statement.
- A fancy packaging design influenced more intense brain activity associated with impulsivity.
- The attractive or unattractive packaging design had less brain activity related to reflective thought than a neutral design.
- While unattractive packaging activated regions of the brain linked to unpleasant emotion, attractive packaging activated reward responses which gave the feeling of accomplishment to the buyer.
Now let’s read psychological-based tips for preparing an influential packaging design.
Colors evoke attention
Colour has a powerful ability to draw the attention of an individual. Specific colour wavelengths have been demonstrated to grab people’s attention more than others. According to this study, the four hues that draw the most attention are red, yellow, pink and green. The physiological possibility that someone will look at your package will rise if you use these colours on the box. However, this does not imply that all packages must be in one of the three colours. No product would ever stand out if every package had the same colour scheme (based on colour). Things that stand out and grab our attention aesthetically are distinct from their counterparts. To stick to this law, you can use the same family colours. For instance, consider using orange or shades of green to distinguish your product from your rivals if they all use blue packaging.
Structure influence emotions
Another element that plays a vital role in your packaging is its shape and structure. The structure is capable of becoming the single unique identifier for your product. Just imagine a potential customer is scanning a store counter full of traditional round bottles. Then there’s your product, standing alone in a rectangular shape or maybe in a mushroom shape, breaking the monotony. Don’t you think this will make the shopper stop for once? Definitely, the unique and distinct shape will grow curiosity among onlookers. Curiosity is a very influential emotion that affects a customer’s purchase decision. If you are able to ignite this emotion, bam! Your product is sold. While there is no ‘so-called perfect’ shape for all packaging, one can consider a few psychological laws. People generally find curves more appealing than straight structures.
Texture impacts reactions
You know, product packaging is not intended to be looked at but touched on as well. The texture can affect how buyers perceive your product. In a perfect scenario, your product’s packaging will inspire people to pick it up and take it home. Because of this, you must consider touch while preparing your packaging design. You want to give customers satisfying physical sensations when they grab it, even to read the content. Smooth matte, silky high-gloss, soft and fluffy, and other pleasant-to-touch textures will encourage customers to hold onto your goods. Customers will hold onto your packing a little bit longer if you use a surface that they enjoy touching. This will increase the customer’s psychological ownership and encourage them to buy the product. For example, if your product falls under the luxe category, choose a material that feels rich.
Typography help communicate
Don’t undervalue the role that font selection has in packaging design. There are hundreds of font designs for a reason. After all, the literal message on your product is delivered through the fonts. The typeface should help convey the message you want to get across. Since people create fonts, they frequently have a deeper significance. You don’t want to pick a font that is quickly connected to something in our culture but is distinctly at odds with the vibe you’re attempting to create. Keeping the brand tone in mind, choose a typography that sends a message intended to communicate. Read what each font communicates or leave the task to the designer as they know the best.
Specific packaging designs catch the eye when you pass the aisle in the store. Well, it’s the visual stimuli that your mind is responding to subconsciously. That’s the power of the packaging design of a product. If you still doubt it, implement these tips in your packaging and see it yourself.
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