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Cigarette box dimensions play a critical role in the brand image of a cigarette. It is therefore important for cigarette manufacturers to pay attention to the image created by their packaging. This includes colors, typography, textures, materials, and proportions. However, some studies have failed to show how these dimensions affect sales.
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Research on Cigarette Packaging
Tobacco box dimensions play an important role in the consumer decision-making process. In addition to sales volume, they can also affect the brand image. Customized cigarette boxes can be made of different materials, depending on the type of product. For example, the box of a low-tar brand may be made of white or an embossed crest. However, non-biodegradable materials have been rejected due to environmental concerns.
Cigarette packs must work harder to make an impression at the point of sale. They need to convey brand values and create brand loyalty. In addition, cigarettes are badge products, communicating personal identity. They become part of the smoker’s wardrobe, and their box says a lot about them.
Effect of Cigarette Box Dimensions on Sales
When it comes to tobacco products, the shape of the box plays a crucial role. Not only does it communicate the brand’s image, but it also communicates its image to the user. The visual impact and user image characteristics of cigarette packs are listed in table 3 below. The design of cigarette packs should make the cigarette brand look appealing and premium.
The study also looked into the design and marketing functions of cigarette packages. The packaging should be able to provide protection for cigarettes, maintain freshness, keep loose tobacco from falling out of pockets, allow easy access, and produce the least amount of waste. To do this, researchers searched electronic depositories of tobacco company documents.
User Image
In recent years, the tobacco industry has been focusing on appealing pack designs and other advertising platforms in order to promote cigarette sales. The gender of cigarette smokers in various countries is changing and companies may have to adapt their marketing strategies to cater to different genders. In China, for instance, tobacco companies may shift their marketing focus to non-gender-specific packaging.
To comply with the new packaging guidelines, cigarette manufacturers will have to invest in new equipment and reconfigure their plant floor to accommodate the new packages. Most of these expenditures will relate to modifying packer equipment and wrapper conversion kits. One manufacturer estimates that these measures will cost $30.3 to $45.4 million over the next 30 years.
Advertising and Promotion
Advertising and promotion have an impact on the sales of cigarette brands. There are many factors involved in this decision. Tobacco companies have a variety of promotional tactics, such as television commercials and posters. Tobacco companies have also used cigarette packaging to promote cigarette brands. Some of these techniques have been proven to increase sales.
One study found that tobacco companies are placing generous amounts of advertising material in their stores. However, the study was unable to find out what proportion of that advertising was actually on cigarette packages. Despite the study’s limitations, the accuracy of most of the variables was excellent. Despite this, the accuracy of measurements was lowered by placing cigarette advertising materials within six inches of the candy.
Short-term Price Prevalence Elasticity
The Task Force estimates a short-term price prevalence elasticity of cigarette boxes by using data collected from two systematic reviews and thirteen more recent studies. The data used in the analyses are both country-specific and county-level. The price prevalence elasticity is attributed to reduced overall prevalence and quantity of cigarettes consumed. In addition, the elasticity is higher for young adults and low-income individuals.
The estimated coefficients are presented in Table 2. They were obtained using five different measures of population. Most coefficients have expected signs and are statistically significant. The coefficients for cigarette price and smokeless tobacco price show negative effects on sales. However, the effect of cigarette box dimensions on total cigarette sales is positive.
