The Social Media Marketer’s SEO Checklist For 2022
URL shorteners: What Service Should You Choose? From Danny Sullivan
Check BoxMake Sure Content Is easily linkable
As an expert in making your content visible via social media platforms, Have you ever considered ways to create direct links to your website in (Click here)addition? For me, there was a surge in social shares after it was decided that we (finally) included sharing icons on Twitter, Facebook, and Stumbleupon. But how do you think about embeds and widgets to build links to your site or Page?
Some content is easy to share, like graphs, infographics, and others. Check out the content OkCupid is doing through their site. Once you get to the bottom, you will see this hover that does not just allow users to share a post on social media easily but also provides an easy method to copy and paste the URL.
Suppose you’re working on simple and quick ways to ensure that your content is shared on social networks; consider ways to create links to the site using the traditional method. Your SEO will be thankful to you. 🙂
Canonicalize the Page (what is it?)
It’s an ugly word SEOs employ to ensure that search engines only display the same URL for a specific page. Social sharing is something to consider when you’re setting up tracking your social media shares. If you’re using Google Analytics tracking or receive tweets via the RSS feed, you’ll need to need URL tracking variables added to the URL.
I’m thinking of conducting a Twitter campaign in conjunction with 2010. Industry Survey. The direct URL is like this:
The tracking URL I need people to enter to help me be able to track it better using Google Analytics is:
As search engines are becoming more adept in figuring out all this and analyzing the content, you must ensure that they can identify the genuine and the “canonical” web page.
With the rel=canonical tag, you’ll put this on the URL with no tracking code added at the end. As an example, the URL that you want to tag is:
Then the rel=canonical will look like this:
What are Canonical Works? Canonical Works?
Many SEOs claim it’s the “proper” method to go about it and probably will be. But it’s not always the easiest method to implement, particularly when you’re in charge of Social Media and don’t have immediate access to the development team.
A 301 Redirect or Rel=Canonical Which Should You Choose? From Paddy Moogan
Canonical URL Tag – The Most Significant Advancement in SEO Practices Ever Since Sitemaps created by Rand Fishkin
The Complete Book of Rel Canonical How to and What to Do and (Not) by Lindsay Wassell
Make sure you check the page load time.
The year before, Google made it clear that they’re making speed an element of ranking (although it’s a tiny one). As it is a factor to play and speed may be affected when traffic growth is high, it’s good to consider this. If you can, collaborate with your development team to test the load speed of the entire website or Page before launching a new marketing campaign.
Title Tag – Use Those Keywords!
Did you remember earlier in the checklist, you conducted some analysis to find out which keywords would be the most useful to utilize? Now is the time to use them! It’s not difficult to include fancy titles for your social posts because they’re more appealing than the typical “optimized” headline. However, there are a few essential things to be aware of:
This is the Title tag is believed to be the top page ranking factor, and placing your keywords near the beginning of your title is the best way to do it.
If your social activities help a page get placed in Google, the title tag will appear in the search results and
Title Tag Best Practices
Does it matter? Keywords within Post Titles Matter?
The meta description doesn’t have the power to improve the Page’s ranking, but in social networks, it’s typically the text that is automatically loaded into a social website. One of the best examples is Facebook. If you post a link on your Facebook wall, it will automatically pull the meta description and title tag and allows you to select an image. The meta description is thought of as a method to get people to click your link regardless of searching on Google or visiting the Page you posted on Facebook.
Facebook meta description
Meta Description The Best Practices
Take note and Improve
Yes! This is the best way to go in the end. Examine how your tweets are performing, and then work to improve them. As SEOs, we’re always talking about improving our click-through rates on search results and our websites. But what is the click-through rate for our Twitter posts? I recommend reading Rand’s article on Calculating and Increasing Your Twitter Click-through-Rate. It will give you many ideas for how you can improve your performance.
Whew! This is a lot to consider. A few of these you might have already been doing. If not, I’d like you to give them a trial.
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