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As an ecommerce seller, you’ve likely heard of Amazon Stores. In fact, you may already have seen them in action as a shopper.
Amazon Stores are storefronts on the Amazon marketplace that allow brands to tell their story and connect with customers through unique visual merchandising.
Amazon Stores are one of the best ways to showcase your brand while also reaching millions of potential shoppers on Amazon. That’s because Amazon is the largest ecommerce platform in the world, accounting for almost 50% of all online sales in the U.S.
If you are wondering how to open a storefront on Amazon, the good news is that it can do in a few steps. To open an Amazon store, click the ‘Stores’ tab in your Amazon Seller Central account and then select ‘Create a Store.’
There are two ways to create an Amazon stores. You can either build your own from scratch, or you can use Amazon’s Store Builder tool, which is essentially like a drag-and-drop website builder. You can also choose from four different templates to start.
Amazon Brand Registry
The Amazon Brand Registry program is a powerful way to protect your brand on the world’s largest marketplace. It gives you access to advanced tools that help you control where and how your products sold and presented — improving your customer experience and creating a unique shopping destination for your brand. There are several benefits to enrolling in the program, but the ability to create a customized storefront on Amazon may be among the most enticing.
Creating an Amazon storefront is relatively easy, but there are just a few things to keep in mind.
Here’s how to create a Store on Amazon in nine steps:
Enroll in the Amazon Brand Registry program
The first step is to register your brand with Amazon. If you have a registered trademark, you can enroll in the Amazon Brand Registry program. This is a free service that protects your intellectual property and helps to prevent unauthorized sellers from selling your products on Amazon.
Create your Store on Amazon
Next, you will need to create the content pages for your store on Amazon. This includes creating a homepage for your store, as well as multiple other pages you will use to showcase different products and categories of products.
Add your brand name and brand logo
Once you enrolled in the Amazon Brand Registry program, you should be able to add your brand name and logo by going to the “Add a Product” section of Seller Central under “Inventory” -> “Add a Product” -> “Create a New Listing” -> “I have not yet listed this product or I need to add a new item” -> “Add another ASIN” -> “Product Name or Keyword Search” -> “Search ASINs by Keyword or Browse Categories” tab -> “Search by Keyword” box
Pick a pre-created design for your homepage
Customize your Amazon Stores design
Add your products find the winning products on zonbase.com
Expand your storefront on Amazon with pages
Make sure customers can find it
