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How to Create a Patient-Centered Website Design

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A great healthcare website design creates an excellent first impression and a memorable experience. For example, the homepage of an Australian hospital contains clean, organized CTAs that stay at the top of the page. One CTA, in large text, asks, “Do You Have an Emergency?” It creates an atmosphere of caring for the user and encourages them to explore the rest of the site’s services. In addition, the website’s design and narrative stick to the hospital’s brand feel and narrative.

Create a micro-interaction

A micro-interaction is a simple and convenient way to provide users with information, which can save them time. The design of a micro-interaction should be aesthetically aligned with the overall aesthetic of the site, so that it does not distract users. It should also be uniform and not wildly different from the rest of the site.

Make your website look human

Using real images on your healthcare website can make a big difference. People who visit a hospital’s website will tend to look at the main pages first, so it’s important to use a real image to capture their attention. The best place to place this image is on the top of the page.

Include a large background photo

In healthcare website design, you can include a large background photo to attract attention and increase engagement. A good background image should be 1920 pixels wide by 1080 pixels high in the 16:9 ratio. This allows the image to fill the entire page without compromising the image quality. It should also be of small file size, preferably 72 pixels per inch, to avoid slowing down the site.

Include a search function

Using a search function on a healthcare website is an essential part of patient-centered website design. Potential patients are typically looking for the information they need in the most expedient manner possible. When a user types in their desired terms, a search function will provide suggestions and a short list of top providers. Additionally, this search function will increase the credibility of the organization.

Include a provider directory

Using a healthcare provider directory on a website will direct patients to the correct location and increase conversion rates. You can have your web developer design a custom directory for your site, or use third-party applications to include a provider directory. Be sure to consider HIPAA regulations, which protect the security of protected health information.

Include a live chat feature

Most interactions with healthcare providers take place online, but there’s still a certain personalization missing from the experience. The recent Coronavirus pandemic has only added to this sense of alienation. To improve patient engagement, healthcare providers should make their website appear more human. Adding images of staff and patients helps.

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