Ecommerce websites consist of several pages, and at times it becomes extremely difficult for web users to find a particular product if there is no search option. Any ecommerce website is incomplete without adding the search feature because it brings a number of benefits to the users. Having a search bar is not just enough; you have to ensure that the user is not having a poor experience searching on your websites.
It is estimated that the chances of the website visitors becoming prospective leads is higher when the search methods are provided and easier. To avoid website bounce rates, you must make sure that the web users are having no difficulty in searching for the products. Textual queries entered by the users in the search box are the best and most efficient way to find a product or any other element in the website, eventually improving the user experience.
Dig deeper into this article to get familiar with the ways and methods to improve the user’s search experience on your ecommerce websites.
Top 6 Ways to Improve Web User’s Search Experience
Intent shopping is what ecommerce websites should provide without forcing web users to buy things from the limited options that appear on their screens. To make sure the users are free to look for their desired products, it is crucial to add and improve the search experience. Such improvements will always bring increased sales and revenue to your online business by maximizing the number of leads.
Following are a few ways you can improve the search experience of ecommerce website users.
1. Must have a search option:
One of the major reasons why your ecommerce web users have a poor user experience is that they spend a lot of time looking for the products. This happens when no search option is available for them to move to the required page directly. It is crucial to add the search box to your websites when developing them. People with the least experience in developing a website will forget to add such an important website element. Many people consider hiring ecommerce solutions for the complete and perfect development of ecommerce sites.
2. Provide sorting options:
Besides providing an opportunity for the web users to search by entering the queries, you should also add some other search options. These options are meant to narrow down the search query and be more specific about the products you are looking for. Adding the sorting option will eventually improve the user’s search experience. Sorting the products according to the features like color, price, size, and availability will help users to view the desired products quickly and effortlessly.
3. Display search suggestions:
Search suggestions are also very important to add to help the user search for an item or product they have previously searched for. These suggestions are also based on the buying habits of the users, which will display the products that relate to their past purchases. Furthermore, to save the user time, you can also add the auto search complete option, which will automatically write the search query the user wants to write.
4. Let people search using product codes:
Searching through queries is one way for the users to look for the products and items they want to view and buy. On the other hand, searching through product codes is also one the efficient ways for website searching. Each product on the ecommerce website has a specific code, and upon entering that code, the particular product will appear on the screen for the user. Such search options are the reason why perfectly developed ecommerce websites are easier to use despite several pages and hundreds of products.
5. Make the search box big enough:
Not having the search box at all is one problem and an invisible search box is another; these issues lead to poor user search experiences. You should pay much attention to the design of the search box and make sure it is big enough for the user to notice. The easier it is to find the search bar, the quicker the user will be able to add the search query. So, make sure to pay much attention to both design and development of the search bar for a better search experience.
6. Show the search status:
If the user is searching for a particular product, then it is crucial to provide all the necessary information related to it. For example, showing the status of the searched product, like whether it is in stock or out of stock, will help the user with their next move. With such search options, the user will spend less time searching and moving to a product page just to know the product is out of stock. You can hire SpiralClick ecommerce services to help you gain all the perks of owning a website by enhancing the user experiences.
Make your ecommerce websites easy to use
Your website is said to be easy to use if the visitors or users find the elements they are searching for without spending a whole day. How easy to use your ecommerce website depends upon how well it is designed and developed. This is why you should leave this job for the ecommerce experts and make your websites extremely user-friendly and easy to use.