The proliferation of digital services and the ability to search properties on a large scale has narrowed the playing field for real estate developers. And within such a competitive space, real developers and brokers must engage with marketing channels that result in better attainment of prospects. One of these emerging marketing channels is WhatsApp.
On average, WhatsApp has a conversion rate of 45%-50%, and almost 80% of SMEs firmly believe in WhatsApp due to its ability to help them reach their organizational goals. As a result, progressive realtors have started utilizing modern services like Real Estate WhatsApp Marketing. They provide quick, effective, and personalized communication through the app their consumers use to chat with friends and family by providing a service through Real Estate WhatsApp Marketing.
1.Automate Repetitive Workflows:
A small amount of automation can ease your workload if you’re busy. Quick replies, auto-replies, rules, and even WhatsApp chatbots can be used with the WhatsApp Business API to reduce the burden.
However, there are some situations where automation is advantageous to both parties:
- When a client requests fundamental details after hours
- When a client has a straightforward FAQ that a robot can respond to
- When a customer wants to register for a viewing or make an appointment, bots can execute these tasks considerably more quickly and effectively than anyone ever could. And it’s advantageous to both the client and the realtor.
2.Quick Connection with Prospects with Welcome Text and Related Information:
Prominent marketing channels such as emails can take time to be delivered or seen by customers. And channels like SMS are fast, but they lack the ability to go beyond the mere text fields. With WhatsApp, you overcome that limit with multimedia content that appeals to the human eye.
Here are a few common updates real estate agents can always send to buyers:
- A message upon registering for viewing;
- An educational message following a viewing
- A word of congratulations on the sale of the home
These updates read as personable and considerate when sent via WhatsApp. Just a little bit more effort on your part will result in a marked improvement in client satisfaction.
3.Great for Virtual Tours & Multimedia Content:
Virtual reality (VR) is getting more and more affordable and technologically accessible. Due to its ability to accommodate long-distance or foreign leads/clients who can view the properties from any location in the world, virtual reality (VR) is particularly beneficial to the real estate sector. Additionally, it enables you to display unfinished areas and thereby aid in selling houses still under construction. Getting on simple video conferencing calls is also a plus when one considers WhatsApp marketing.
4.Reach a Large Audience with One Click:
WhatsApp grants you the ability to reach out to a wider audience since every homebuyer practically uses WhatsApp. At the same time, chatbots are relatively simple to create and personalize; virtually anyone can program them to handle mundane duties and free up their time for more productive work. Chatbots in real estate can assist with a wide range of objectives and efforts, from accelerating processes to answering queries to finalizing agreements. Several of the main advantages include:
- Instantaneous 24/7 accessibility
- Language service
- Improved productivity and efficiency
- Less lost leads
- Improved client satisfaction (as per the instant responses and 24-hour availability).
5.Save Time, Money, & Workforce with Practically No Investment:
By automating lead management with the best Real Estate CRM, you can immediately connect with prospective offline or online leads and quickly gather the relevant data (name, email, and phone number) at the lead’s convenience. You can opt-in for prospects to contact you on WhatsApp in a number of methods, such as:
CTA buttons and pop-ups on websites
Ads that link to WhatsApp
Email marketing with QR codes (On flyers – posters – printed ads).
WhatsApp facilitates the first contact, which is positive for the expanding CX trends. Additionally, WhatsApp makes it simple to create a bot that adds value before conducting business. For instance, your bot may briefly summarize the city’s real estate market or describe various neighborhoods.
The aforementioned factors empower real estate developers and brokers to reach out to prospects with minimal effort. With the help of WhatsApp, it is easy to send pre-scheduled transactional messages devoid of human intervention, including receipts, reminders, thank-you notes, requests for feedback, pricing quotations, and more. Real estate businesses that haven’t implemented WhatsApp marketing are missing out on a growth opportunity and must act now!