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One of the classic recipes to quickly gain notoriety on the web is guest posting , that is, writing in third-party media (other blogs, websites, social networks, etc.), in already established media that have a name and whose audience is at least related. to yours.
In other words, we want to be identified with those who are already well positioned in the hope that by rubbing shoulders with these people something will “stick” to us.
In summary, by publishing on prominent sites for your niche, you shorten the hard road that you necessarily have to travel to make your blog known. This tactic is known in English as “ guest posting ” or “guest blogging” or also “guest author” .
Because let me tell you something, if you are inclined to do everything by yourself from scratch like the heroine of a novel and you enter into competition with everyone, it will be very hard for you because the blogs that are very well located have been in the industry for more than 15 years. struggle (MoU, for example started in April 2000) or, if they are relatively new, have an SEO team behind them or make excellent use of networking, helping each other instead of competing fiercely.
What do you gain with guest posting?
New visits to your blog
If your article is interesting, adds value and is well written, surely many people will look at your bio to get the url of your blog. In short, if you are going to get more traffic to your blog, then of course you will have to offer them reasons (other valuable articles) to keep visiting your blog.
New followers on your social networks
In general, the author’s bio includes the profiles of your social networks, so if your post made a good impression, they will want to keep in touch with you also on FB, LinkedIn, Google+, Twitter, etc.
new subscribers
Subscribers are the soul of your blog, they are your audience. If your article is considered valuable, in addition to visiting your blog, they will most likely also subscribe to your newsletter . Don’t you have a newsletter?
