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The guest post , or the publication of a blog article as a guest author, is a fabulous strategy that brings many benefits to online businesses and blogs seeking to gain authority and improve their presence on the Internet. Do you know what it’s about? Here I show you what it is about and how to get the most out of collaborations between blogs.

do you know what a guest post is ? Have you written a guest post on a blog? A guest post , or guest article , is a great content marketing and Off Page SEO strategy that helps raise the authority of your brand and improve your reputation; it is about publishing an article of yours , written as a guest author, on a third-party blog . Also, in the same way, it is about asking other authors for collaboration so that they publish on your blog.

There are many benefits that writing or receiving guest posts brings you and, therefore, today I am going to tell you how to improve your Web positioning through this fantastic, and still quite unknown, online marketing technique. Because even if you already imagine how to make a guest post , you have to know very well some tips and tricks   to apply it correctly and get the most out of it for your interests.

Because it is clear that a good guest posting strategy is not about wanting to publish your articles left and right on other Web pages, nor about publishing irrelevant content from third parties on your blog, but that collaborations based on guest posts must :

  • be well analyzed beforehand,
  • responding to a clear commercial strategy,
  • of useful content and
  • the result of a quality collaboration.

If you don’t know how to start making guest posts , or you have already tried to get the most out of this strategy without achieving the expected results, it may be good for you to contact us and count on our Internet advertising and SEO Off page services, to achieve the collaborations of most suitable guest posting .

Do you want to know how we design guest posting strategies for our clients? In this step-by-step guide I show you how to make and squeeze guest posts , managing to increase your visibility on the internet, attracting more visits to your website and raising the authority and reputation of your brand. Let’s go there!

What is a guest post ?

A guest post is the publication of an article (post) of yours on a third-party blog as a guest author (guest) of this blog . Or vice versa: publication on your blog of an article written by another author to whom you have invited to collaborate.

A guest post , also known as guest posting or guest blogging , is one of the most effective and powerful content marketing techniques out there today; powerful to enhance the authority of a brand.

Guest posting is a collaboration between blogs , a Win-Win strategy, or Win-Win, which means that it works and both parties (blog and guest author) benefit, and that’s what they like the most !

Is it worth writing and publishing a guest post ?

At this point, I keep hearing a lot of people who are not convinced to write and publish their articles in another Blog, “that would be like giving quality content to the benefit of another company”, much less publishing articles from other authors/companies in their blog, “that would be like advertising them!”. But believe me, there are so many more advantages than any drawback you can imagine!

If you dare to give it a try and manage to publish a guest post on a quality external blog, you will see how the Off Page SEO of your website benefits and you will begin to obtain the benefits of a winning content marketing strategy.

Here are some reasons to start a guest post strategy today.

gives you authority

Whether it’s posting your own article as a guest author on another blog, or posting an article by an author you’ve invited to your blog, guest posts give you authority .

If someone important in your niche publishes a post on your website, this earns you the trust of your target audience, since no serious influencer is going to want to collaborate with you if you are not really a good professional.

Expand your client portfolio

One of the biggest benefits of collaborations between blogs, such as this strategy based on the guest post , is that it is a great opportunity to grow your company’s client base.

Through guest posting , your quality content can reach more people than if they never “left” your blog. And not only that, but you reach the right people: this type of collaboration makes many users and potential clients , who until then did not know you, suddenly do so on the recommendation of someone they follow (the author of the blog to where are you posting your guest post ), what better way to get introduced to that whole new niche audience! The dream of any commercial of your company!

Get readers for your blog

Getting a solid and loyal audience that closely follows your blog is not something that is achieved overnight, but is the result of a lot of effort and time.

If your posts seem to be getting ignored and not getting the expected traffic, guest post collaborations with other blogs can put you in the eye of the Google hurricane to start getting new readers for your blog, right where everyone wants to be!

You get external links (backlinks)

Achieving quality external links to your Web page (backlinks) is one of the aspects that search engines value most to classify a page. That is, to position yourself more and better in Google .

This is one of the most efficient off-page SEO techniques there is to achieve the long-awaited rise in the ranking of web search engine results, so you cannot miss it.

Open doors to offer content to other brands

If you are looking for a new business opportunity , such as offering your content or writing services to third parties, collaborations with other blogs are a great platform to make yourself known as an expert.

Step-by-step guide before making a guest post

Define your objectives before making the guest post

As I said at the beginning of this post, making a guest post is not just publishing content “like crazy”. It’s all about posting the right content and on the right blog . To achieve this, you first have to define what your goals are for this digital marketing strategy and, recommended, use the Design Thinking methodology .

What do you hope to achieve by writing a guest post? Basically, everyone who resorts to this strategy hopes to achieve three things, or at least one!:

  • get external links (backlinks),
  • gain more traffic to your website, and
  • improve the authority and visibility of your company.

The ultimate goal is to sell, right? But depending on what your short-term goals are that you want to achieve with guest posts , you can determine what to write about , who to collaborate with , and where to post .

Find where to publish your guest post

Once you have your goals clear, it is time to find the candidate blogs to publish your guest posts that bring you closer to them. I say “candidates” because you need to evaluate whether the place where you would initially like to publish your article as a guest has the necessary requirements for your publication to be truly effective and commercially profitable for your company. What are these requirements?

Start the search on Google

One way to test the ground and start building a list of potential candidates to post our guest posts is to do Google searches using keywords or keyword strings.

Go to the Google bar and type the main keyword of your niche, for example “web design”, followed by “submit a guest post”, “guest post rules”, “publish a guest article” as well as words and phrases similar, that indicate to the search engine that you want to find places that accept this type of collaboration.

Gossip on Twitter

Although Twitter does not seem like an ideal place to find blogs or websites to publish your guest posts , it is a real treasure!

I assure you that on this social platform you will be able to find very good candidates for your guest articles, and the best thing is that most of these are not on Google, so you will be able to take advantage of your main competitors even if they are already doing guest posting strategies. .

The method is similar to the previous case in Google: in the Twitter search bar, type the main keyword of your niche along with “guest post”, “guest article”, “guest author”, “guest post” or similar .

 Use this trick with Google Reverse Image

With this trick that I am going to explain to you with Google Reverse Image you will find many blogs that allow collaborations and that are related to your niche . Without a doubt, it is one of the most fabulous ways to find good candidates to start publishing, wonderful!

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