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The guest post , or the publication of a blog article as a guest author, is a fabulous strategy that brings many benefits to online businesses and blogs seeking to gain authority and improve their presence on the Internet. Do you know what it’s about? Here I show you what it is about and how to get the most out of collaborations between blogs.

Do you know what a guest post is ? Have you written a guest post on a blog? A guest post , or guest article , is a great content marketing and Off Page SEO strategy that helps raise the authority of your brand and improve your reputation; it is about publishing an article of yours , written as a guest author, on a third-party blog . Also, in the same way, it is about asking other authors for collaboration so that they publish on your blog.

There are many benefits that writing or receiving guest posts brings you and, therefore, today I am going to tell you how to improve your Web positioning through this fantastic, and still quite unknown, online marketing technique. Because even if you already imagine how to make a guest post , you have to know very well some tips and tricks   to apply it correctly and get the most out of it for your interests.

Benefits of writing or receiving guest posts

Because it is clear that a good guest posting strategy is not about wanting to publish your articles left and right on other Web pages, nor about publishing irrelevant content from third parties on your blog, but that collaborations based on guest posts must :

  • be well analysed beforehand,
  • responding to a clear commercial strategy,
  • of useful content and
  • the result of a quality collaboration.

If you don’t know how to start making guest posts , or you have already tried to get the most out of this strategy without achieving the expected results, it may be good for you to contact us and count on our Internet advertising and SEO Off page services, to achieve the collaborations of most suitable guest posting .

Do you want to know how we design guest posting strategies for our clients? In this step-by-step guide I show you how to make and squeeze guest posts , managing to increase your visibility on the internet, attracting more visits to your website and raising the authority and reputation of your brand. Let’s go there!

What is a guest post ?

A guest post is the publication of an article (post) of yours on a third-party blog as a guest author (guest) of this blog . Or vice versa: publication on your blog of an article written by another author to whom you have invited to collaborate.

A guest post , also known as guest posting or guest blogging , is one of the most effective and powerful content marketing techniques out there today; powerful to enhance the authority of a brand.

Guest posting is a collaboration between blogs, a Win-Win strategy, or Win-Win, which means that it works and both parties (blog and guest author) benefit, and that’s what they like the most !

Is it worth writing and publishing a guest post ?

At this point, I keep hearing many people who are not convinced to write and publish their articles in another Blog, “that would be like giving quality content to the benefit of another company”, much less publishing articles from other authors/companies in their blog, “that would be like advertising them!”. But believe me, there are so many more advantages than any drawback you can imagine!

If you dare to give it a try and manage to publish a guest post on a quality external blog, you will see how the Off Page SEO of your website benefits and you will begin to obtain the benefits of a winning content marketing strategy.

Here are some reasons to start a guest post strategy today.

Gives you authority

Whether it’s posting your own article as a guest author on another blog, or publishing an article by an author you’ve invited on your blog, guest posts give you authority .

If someone important in your niche publishes a post on your website, this earns you the trust of your target audience, since no serious influencer is going to want to collaborate with you if you are not really a good professional.

In the same way, if you collaborate as a guest author and publish your article on another blog, that means that you are respected and recommended by that author and that your brand is a weighty reference, that is, you also achieve authority!

Expand your client portfolio

One of the biggest benefits of collaborations between blogs, such as this strategy based on the guest post , is that it is a great opportunity to grow your company’s client base.

Through guest posting , your quality content can reach more people than if they never “left” your blog. And not only that, but you reach the right people: this type of collaboration achieves that many users and potential clients , who until then did not know you, suddenly do so on the recommendation of someone they follow (the author of the blog to where are you posting your guest post ), what better way to get introduced to that whole new niche audience! The dream of any commercial of your company!

Writing guest posts or articles as a guest expands your client portfolio

Get readers for your blog

Getting a solid and loyal audience that closely follows your blog is not something that is achieved overnight, but is the result of a lot of effort and time.

If your posts seem to be getting ignored and not getting the expected traffic, guest post collaborations with other blogs can put you in the eye of the Google hurricane to start getting new readers to your blog, right where everyone wants to be!

You get external links (backlinks)

Achieving quality external links to your Web page (backlinks) is one of the aspects that search engines value most to classify a page. That is, to position yourself more and better in Google .

This is one of the most efficient off-page SEO techniques there is to achieve the long-awaited rise in the ranking of web search engine results, so you cannot miss it.

Open doors to offer content to other brands

If you are looking for a new business opportunity, such as offering your content or writing services to third parties, collaborations with other blogs are a great platform to make yourself known as an expert.

Also, it allows you to offer your experience so that others can use it and hire your services.

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