As you know, the business world is expanding rapidly, and this affects many other areas. One of them is marketing, which through strategy and creativity tries to improve a brand or product.
One of those strategies used is the Guest Post or “Guest Blogging”. Writers and content creators try to benefit from this process, which consists of writing articles for other blogs whose owners allow them to insert a back link linking to the website that the guest writer is interested in promoting. Sounds great, doesn’t it? But does this really have advantages? Next, we tell you 5 benefits of using this strategy.
1. A way to promote yourself
Thanks to guest posts, you can promote your website without having to pay for it. There are probably people following that blog who haven’t heard of your site. This will increase your visibility and the reputation of the brand or website. Also, this may help you grow exponentially in front of readers, who will be more and more interested in what you share.
2. Increase traffic to your site
The opportunity to post on other blogs will increase the visits you receive and therefore the traffic will be higher. On the other hand, this is something very positive to develop contact with your target audience. Realize that, in an article, you sign with your name and description in addition to including those links that connect to your social networks. This will allow you to improve your visibility and presence. If users like the way you write, they will start following you on social media to see your articles.
3. Meet people and expand your contacts
When you contact other people to collaborate on their blog or website, they offer you a space to be creative and express yourself, but it is important to be respectful and follow the requirements that the host establishes. This will make your network of contacts expand and you can grow thanks to the knowledge of other people.
4. Beneficial for SEO
If you write in another blog that has a better Domain Authority than yours, it will help you to have a better position for your brand. That means that the site where you will write it is more relevant to search engines than your own site. Therefore, this will help you with the search engine rankings. That is, you will be improving the SEO of your own website or blog.
5. Develop your writing skills
When someone invites us to write on a new blog, we always try to be our best version. For this reason, we try that the content that we create as guests is perfect to add value to the article and to the place where we are going to leave our mark. Writing new content develops our mind with new ideas, expands our knowledge and what is best, helps us improve our skills every day.
Even so, there are some important recommendations that you should follow if you are interested in using this strategy, such as remembering that the priority is to transmit relevant information to the reader, so the promotion of your site should be in the background and not insert links. that do not add value or that are not integrated with the content itself.
The second important thing is that all kinds of companies may be interested in this method of Marketing, there are blogs that address very different topics, the key is to find those that are similar to your content.
Finally, I advise you to accept criticism, as constructive criticism is excellent as it will help you grow as a blogger and writer.
Undoubtedly, making a guest post or “guest blogging” offers advantages for both the guest writer and the host, who will renew their content without the need to invest time and effort writing a new article.