The advancing world is giving birth to many new ideas and business models. With the emerging trend of remote work and doing activities from home, businesses are shifting online. Nowadays, online presence is part and parcel of every brand. It ensures the epitome of success.
Online businesses have become so important that they have different consumer segments which are solely interested in online buying. These segments might have contrasting tastes, buying behaviours, and product preferences, but they make one unit based on one characteristic, and that is love for online shopping.
Companies can ensure such a huge audience by providing remarkable E-commerce mailer boxes. Good packaging has immense importance in this sector. Safe delivery and alluring E-commerce packaging can guarantee long-term customer relationships and increase the pool of loyal customers.
E-commerce businesses are launching innovative products now and then. This guides the packaging industries to develop creative ideas and manufacture eye-catching packaging designs for such products.
Here are some of the creative packaging ideas for 2022,
Minimal is More
Sometimes, minimal is more. The less crowded the space is, the more attractive it appears. The same is the case with packaging. Many products, such as perfumes, jewellery, consumer goods, etc., do not require extra embellishment on the packaging because the lesser information and plan surface is enough to convey the brand message.
Although this packaging traces back many years, it is coming to light again in 2022. This is because of the shift in customer interests. Some people demand plain packaging and earthly colours. Similarly, many brands are experimenting with their brand images. They are opting to convey more serene, softness and humility. Therefore, they opt for minimal packaging to reflect their brand aura through the packaging perfectly.
Trend of Symbolism
E-commerce packaging targets not only one type of segment but hundreds of different segments with different needs. In 2022, companies are shifting to symbolise the whole packaging and provide a completely new experience to the customers. Apart from captivating the audience, it can serve multiple useful and social purposes.
By symbolising the whole packaging, brands can help out blind people. Awareness about differently-abled communities is rising rapidly. People appreciate those who work for their ease. Various brands are aiming to take a different approach concerning the packaging. They are of the view of altering the box shape from rectangular or square to one that resembles the product. So, whenever blind customers receive an order, they might be able to identify their package and enjoy the sense of being independent. Moreover, it is a great idea to attract kids as they get amused by side things more than the actual products. Such innovative packaging ideas can earn a great deal for a brand.
Experimenting with Printing Patterns
As technology is advancing, so is graphic designing. There are multiple graphic design options now that there were a couple of years ago.
E-commerce packaging companies are integrating the use of all those printing techniques to make the packaging more alluring, amusing and eye-catching. One such technique is gradient printing. It is the mixture of two or more colours that are merged in the form of abstract art.
This type of packaging is also tremendously customisable. Customers can choose a specific colour combination and printing pattern. Companies then convert their thoughts and desires into actual product packaging.
See Through E-Commerce Packaging
Transparent E-commerce packaging is becoming popular in 2022. There are a large number of products in the market for which see-through packaging is necessary—for instance, grains, bakery boxes, beverages, bread, etc. Transparent packaging helps the customers to check the quality of the product and make buying decisions.
Over time, scamming customers with rotten or bad quality products is becoming common. People have become more conscious about buying anything. They take much time to complete research before making any purchase. Similarly, edible products require much reasonable reckoning. Customers have to see whether the product is fresh or not. They have to make sure of the presence of the desirable item inside the packaging. Therefore, transparent packaging plays a crucial role here and helps the customers to solve all their concerns.
Simple and Bold E-Commerce Packaging
Companies are bound to categorise their E-commerce packaging when customers have contrasting interests. On the one hand, they have a segment inclined toward bold packaging. On the other hand, some people prefer simplicity in everything. Apart from this, the type of packaging and the degree of simplicity also depends upon the product type.
Perfumes, luxury items, electronics, makeup, cars, etc., require bold packaging. Companies need to add dark colours, bold alphabets, and striking printing to create awareness of such items. These items seem outgoing, so their marketing should also complement their nature.
On the contrary, some products are the complete opposite. Heavy and dark packaging can mask the significance of the whole item and deteriorate its whole image. Flowers, lotions, body creams, etc., are all those products that keep the serene marketing alive.