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Choosing a broadband provider can feel overwhelming, with a whole host of options available on the UK market. Here, we take a look at the pros and cons of the UK’s top broadband providers and discover the best deals for speed, value for money, and customer service.

With the cost of living crisis looming as we head into winter, households across the UK are looking to cut costs wherever possible. One cost that many are looking to reduce is that of their broadband.

Choosing a broadband provider can feel overwhelming, with hundreds of deals to choose from when it comes to renewing your contract. In this blog, we’ll help simplify the process by outlining the best UK broadband providers, so you can make the most of your money.

What to consider when choosing a broadband provider

When deciding which broadband provider and deal are right for you, there are a number of factors that you should consider:

• Bandwidth: If multiple devices will be connecting to your internet at one time, consider opting for higher bandwidth.

• Download speed: This determines how quickly your devices can download data. If you plan to work from home, game, or stream, a fast download speed is essential.

• Cost: How much are you willing to pay for your broadband? Compare costs across multiple providers to find the best deal.

• Customer service: Does the provider offer reliable, easy-to-access customer service? Read reviews from existing customers to find out.

• Contract: How long is the contract length? Are there any cancellation fees? Don’t forget to read the small print.

• Reliability: How reliable is the connection? For those working from home or conducting regular video calls, reliability is essential.

• Connection: Consider whether ADSL or fibre broadband is best for you.

• Package: Do you want your TV and landline on a package contract with your broadband?

Best broadband provider for speed: Virgin Media

If fast internet speed is your priority, we recommend Virgin Media. The first broadband provider to offer speeds of one gigabit per second, Virgin Media is the clear frontrunner when it comes to fast broadband in the UK.

Pros

• Speeds starting at 54Mbits/sec and climbing up to a superfast 1Gigbit/sec speeds

• Highly reliable broadband in the majority of locations across the UK

• Unlimited usage allowance on all packages

Cons

• Gigabit broadband is currently only available in a handful of locations across the UK

• Scores low on customer service, with only 28% of customers satisfied with the service they receive

Best broadband provider for cost: EE

If you are looking for a cheap deal with excellent value for money, EE is the provider for you. Offering fibre broadband at download speeds of 36Mbps for just £25 per month over a 24-month contract, EE is ideal for households looking to pay less for light internet usage.

Pros

• Value for money packages at good speeds

• Good customer service

• Landline & TV packages available

Cons

• Faster broadband available with other providers

• Fewer options to customise your broadband package than other providers

Best broadband provider for customer service: Hyperoptic

When you sign up for a broadband contract, you want to know that you can easily contact your provider should anything go wrong. Hyperoptic is best for customer service, with 88% of users rating their customer service as ‘excellent’. When it comes to decent broadband with good provider support, Hyperoptic takes the trophy.

Pros

• Excellent customer service

• No need to have a phone line for the connection

• Good value for money

Cons

• Limited availability across the UK

• No TV and landline bundles available
For more guidance on choosing the right broadband provider, check out Ofgem’s guide here.

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