It’s no secret that Google loves upgrading its SEO algorithm. It has made over 500 changes over the years. While it might be an exaggerated figure, it was important to pour it out to you. Search Engine Optimisation refers to optimising your content to get a higher rank in search engines. Yet, with so many modifications by Google, the ranking has become a challenge for many bloggers. But if you get it right, you’ll be reaping the perks of increased traffic, improved lead generation, and converting sales!
That’s why we connected to industry experts and gathered the best SEO practices for you that almost every digital marketing company in Dubai has adopted. These practices have skyrocketed millions of websites this year, and they expect them to flourish even more in 2023. Are you ready to dig in? Let’s get started.
- Target Long-tail Keywords
Since keywords are mandatory, long-tail keywords are those low-hanging fruits that will help you quickly rank higher in search engines, even if you’ve recently made a website. A few examples of long-tail keywords are as follows.
- Compare word files (it’s a three-word long-tail keyword)
- Compare two-word docs (It’s a four-word long-tail keyword)
- Compare word files for free (It’s a five-word long-tail keyword)
However, calling it a keyphrase would be more feasible since it’s slightly longer than the keyword. Either way, try it for once and see the difference.
- Write Irresistible Headlines
Headlines are one of the most impactful parts of your content creation strategy. And so research shows that effective blog headlines can drive over 50% of traffic to your site. Even the most informative and comprehensive blogs will go unread without a compelling headline. Whatever your primary keyword is, you need to add it in the header, along with a hooking factor. That’s why you must master the art of headline writing so that readers will opt for your post on SERPs.
- Master Guest Posting
Guest posting refers to writing and posting your article on someone else’s blog. It might be a successful blogger or someone who has built unbeatable credibility in the industry. The main idea is to gather viewership for your website. When you connect with a successful blog, it’ll ultimately bring you fresh readers and prospects. However, you must create high-quality and original content without spammy backlinks. In this regard, standard guest posting guidelines can help you out.
- Add Internal Linking
When creating or publishing content, link it to at least 2 to 3 links to other web pages on your website. It helps drive traffic to your site, keep the visitors engaged for a long time, and get them a tour to more pages of your website. Ultimately allowing them to get more value out of your services is a win-win situation for both parties.
- Speed up your Web Page
Ever found yourself frustrated over an unloading web page? It’s one of the most infuriating emotions when you’ve to access something immediately, and it won’t load. Likewise, if your website takes forever to show up, your bounce rate will woefully be higher. Since speed has always been a ranking factor, make it a priority. Ensure that your web pages are optimised, including image file size, page structure, and back-hand technology. In short, the faster your website loads, the better it’ll be for SEO.
- Place the Keywords Sensibly
Every blogger knows that keywords determine the bread and butter of on-page SEO, where search engines get to understand your motive and rank you accordingly. As keyword stuffing can no longer bring desirable results, you must put it naturally in the content. Some of the necessary spaces for keywords are.
- Title tags and Meta description
- H1 and H2 headings.
- In the Introduction and content body.
- Images file names and Alt text.
Now that you’ve understood how to put an efficient SEO strategy, there is always time to improve it. As experts trust the above-mentioned secrets, there’s no good reason to wait any further. Even just a few changes would significantly affect your website’s ranking factor for 2023. Yet, if you cannot attend to your website’s SEO, you can always get assistance from professional SEO services in Dubai. You can easily find a digital marketing agency that provides SEO services.