A connected TV, shortly known as CTV, is a device that plays an important role in streaming videos in smart televisions through an internet connection. It is ideal for digital marketers to make their promotional campaigns successful with effective strategies. Most businesses use CTV to boost their content with professional approaches to maximize their ROI (Return on Investment). Leading brands today shift their focus towards CTV advertising because it gives ways to reach more people as soon as possible.
What are the advantages of CTV advertising?
1. Precise targeting
CTV advertising is ideal for a business to leverage a similar setup and targeting as other media that helps achieve the best results. It provides ways to assess progress against goals and goals during a live campaign. Businesses that employ CTV advertising can ensure more advantages than TV advertisements. Moreover, they can hone their target audience which gives ways to meet exact needs in retargeting campaigns. Another advantage of using CTV for advertising is that it lets a business track conversions that come from ads.
2. Higher completion rates
Viewers can change the channels and skip advertisements on television. On the other hand, CTV advertising is unique and viewers cannot skip the advertisements resulting in 100% viewability and video completion rates. CTV provides an impressive rate of increase while promoting a brand or service. Apart from this, a business can gain a competitive advantage in markets with CTV advertising that provides ways to increase sales.
3. Flexibility and cost-efficiency
CTV offers the flexibility to make advertisements with innovative ideas. Besides this, it provides various price plans for a business when it comes to CTV delivery on premium networks. A business can compare the plans to select the right one that suits its advertising campaigns and budgets.
4. Ideal for cookieless advertising
Web or mobile advertising uses cookies while promoting a brand or service. However, CTV advertising doesn’t rely on cookies and a business can benefit a lot from it. A business can target households and individual users with IP addresses and device IDs that help get the desired outcomes.
5. Control over ads
With CTV advertising, a business can gain much more control over ads when compared with TV advertising. For instance, dynamic ad insertion (DAI) is ideal for a business to insert ads into video streaming content on the server before users begin watching. CTV DAI provides ways to get a smooth viewing experience by keeping users engaged. It allows ad content to align with video content to eliminate buffering and other problems.
6. Helps to reach the audience where they are
The primary advantage of CTV advertising is that it helps to reach the audience where they are and grow the business. As the number of CTV users is increasing day by day, it improves the entertainment experience because most people spend more time watching programs.
7. CTV has a high adoption rate
CTV has a high adoption rate because it allows customers to choose what they want to watch and when they want which helps to gain more advantages.
