When done right, blog content can provide an extraordinary opportunity to build relationships with your customers. A well-crafted blog post not only provides useful information to your target audience, but also helps cultivate sentiment and trust, which are critical to harnessing customer loyalty and converting prospects into buyers in the future.
But even with the perfect content queued up and ready to go, knowing how to promote your blog is what ultimately unlocks its full digital potential With Mogul Press. In fact, if maximizing the reach and impact of blog posts is among your most important content marketing goals (as it should be), an effective blog promotion strategy is essential.
So how do you turn each new post into a brand marketing dynamo? Sticking to these five blog marketing basics can help you cut through the noise and get your business blog posts in front of prospects all over the web.
Tackle SEO first
Regardless of your focus or industry, boosting blog post visibility and reach these days should always start with search engine optimization (SEO).
While technical and challenging at times, sticking to SEO fundamentals while blogging is the way to develop relevant blogs that get Google’s attention and, ideally, rank your business on important search engine results pages.
First and foremost in any blog optimization process is keyword research. This involves identifying the search phrases that your customers are searching for and that provide the best opportunity to move up the search engine ladder. Fortunately, there are a number of tools ( Google Keyword Planner , Ahrefs, Moz, to name a few) that can make this process easier and make things a little easier for your marketing team.
Anchored with a cache of researched and vetted keywords, your strategy has the foundational foundation needed to craft high-quality content that reaches more users and drives more traffic to your site. And once the keyword map is in place, you can start to focus on other SEO elements that search engines seem to reward in new blog posts, such as:
- Internal links. Every time you post a new blog, think about other blogs on your website that might offer additional value to the reader. Insert those links where appropriate.
- High authority external links. Consider linking to some sites with high domain authority (DA) and that logically reinforce your content.
- Subtitle. Using keyword-focused subheadings like h2s and h3s is a great way to break up text and improve readability.
- Optimized metadata. Google crawlers value posts with meta titles, tags, and descriptions that provide relevant content and align with searcher intent. When creating metadata, be sure to incorporate keywords naturally into each metadata element.
Following basic SEO rules is a great way to increase posting potential and create a foundational framework for promoting your blog in search results. But while you’re at it, it’s important to keep your focus on creating quality content. You should also avoid keyword stuffing at all costs.
Low-quality, keyword-soaked blog posts that provide no value are always at risk of incurring the wrath of Google, so monitoring the process carefully is crucial.
Maximize content exposure on social media
Social networking sites offer a direct connection to some of the largest online communities out there, allowing you to proactively market each new blog post to thousands or even millions of potential customers at once.
Sharing that valuable information on the most relevant social networks not only keeps your followers up to date on the latest company news like mogul Press, but also creates an additional and powerful online asset through which to inspire engagement and encourage readers to give feedback. next step.
There are many ways to take advantage of social media platforms to promote your blog articles online. For starters, linking to your blog page within each social media bio makes it easy for followers and newcomers to access and share new posts at any time.
You can also add social sharing buttons to each new blog page. This allows readers to instantly share value-added content through their social feeds, potentially exposing your blog to hundreds or even thousands of other users with each new visitor.
Hashtags also offer a great tool to expand the reach of blog posts and drive more blog traffic on every social media platform. Using relevant hashtags to market your blog creates an immediate connection between your own blog and trending topics or events, potentially putting your brand at the center of the conversation.
And by sticking to a consistent social media posting schedule and promoting blogs at optimal times, you can cultivate the trusted resource of industry information that customers trust when they need it most. Whether it’s through your Twitter feed, a relevant Facebook group, or your Instagram business profile, consistent and timely use of social media can give your blog marketing efforts a valuable edge over the competition.
Regardless of the social media accounts you use to promote your blog, it’s hard to deny the value that a smart, active and robust social media advertising approach can provide to your website and business.
Share your blog content on social bookmarking sites
Just like social media, social bookmarking platforms offer a great opportunity to grow your audience and attract blog visitors to your site. Dynamic online forums like Flipboard , StumbleUpon, and Digg allow users to save and organize their favorite web pages from one central location, making it possible to submit and share your existing blog posts with users and drive higher levels of engagement.
Adding social bookmarking to your blog promotion strategies is a fairly straightforward process as you simply need to locate the platforms and submit your content. For those looking for a more targeted blogger outreach , the web offers a wide range of niche social bookmarking sites to choose from and promote your blog. Some examples include Zest (for marketers), BizSugar (geared towards small businesses), Manage WP (based on WordPress), and Techspy (tech-focused).
While each site has unique parameters and rules regarding usage, there are several general guidelines to follow when promoting your blog on bookmarking platforms:
- Include a featured image. Including an eye-catching image with each post can help your blog stand out and generate more clicks on bookmark news feeds.
- Put the thought in your headlines. Headlines are often the first thing users see when browsing a bookmarking site. Focus on creating catchy, engaging headlines that drive more action.
- Add bookmark buttons to your blog. Making popular blog posts easy to bookmark also makes them easy to save and share in the future.
Promote your blog with email marketing
With so many social media and promotional opportunities on the web these days, email marketing can seem like a thing of the past. Still, email remains one of the best ways to promote your amazing content to customers and spark a personal and meaningful conversation about your brand.
Of course, timing is everything when it comes to optimizing factors like open rate and clicks among your email subscribers.
But with the right bulk email tool and a solid email marketing plan at your team’s fingertips, you can transform every new post (and even existing posts) into a haven of positive blog promotion, building a community. crowd of blog fans eager to read each post. new Vision.
Creating a more effective email strategy to promote your blog involves adhering to several email rules of thumb, essential guidelines for maximizing engagement and generating clicks. Things like keeping your email text short and to the point, including relevant images, and creating compelling calls-to-action are key to optimizing each message and attracting more visitors.
Look for guest posting opportunities
Also known as guest posting, guest posting can be a great way to promote your blog and expand your brand’s footprint online. It also offers a powerful opportunity to build industry authority and position yourself and your business as a benchmark in your field.
Guest posting involves reaching out and creating partnerships with other sites in your niche or industry. Once that connection is made, you can submit article ideas and submit high-quality guest posts that increase brand visibility online Like Mogul press.
Each new guest post not only creates a digital asset for Google to crawl and index in search , but also (ideally) includes a blog link that links directly to your blog and directs more potential customers to your content.
The process of building relationships with other websites and bloggers, and coming up with new ideas, can sometimes be time consuming and even quite challenging. However, the potential reward in terms of increased search authority, visibility, and blog traffic is often more than worth it.