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Practicing yoga has become very popular over the last few years. The key to getting customers to your yoga studio is to differentiate yourself and stand out. In order to attract customers, you need to showcase your certified instructors and all of the advantages your studio has to offer to potential and existing clients. The best way to do this is to create a yoga website which will be the venue to convey to viewers what you have to offer and why they should be coming to your studio.
Here are some ways to attract new customers to your yoga studio:
1. Highlight key features of your studio
Clearly express what you offer at your studio, including various types of yoga, specialized classes, workshops, training sessions, etc. Highlighting the benefits of practicing yoga will encourage people to want to come to your studio and try it out. It is important that you state the target audience your studio caters to, whether it be beginners, intermediate, advanced, or all three. You should state how long your studio has been in operation as this brings credibility. People will want to practice yoga from experts. By allowing viewers and customers to learn about instructors backgrounds, why they started yoga, their certifications and awards, and where they have taught yoga, will generate interest and draw in customers. Scheduling and pricing information should be clearly visible to viewers.
2. Offer something unique
When people first decide they want to try yoga, often they do not know which type they should begin with or which they would enjoy. You can create a custom form which can be found on your yoga website, where recommendations can be made to customers based on the information they provide.
You can also provide your clients with the ability to pre-book yoga classes directly from the website. Using the broadcast emails clients can be notified in advance about the upcoming weeks schedule which will allow them to plan ahead which classes they want to attend. Clients will be able to register online for their desired classes. Being able to guarantee a spot reserved in a preferred class is definitely an attractive feature that will lead to more satisfied clients.
3. Market your studio and offer promotions
Using broadcast emails and social networking capabilities, you can easily spread the word about the benefits of your studio including; any new classes being offered, when a new instructor joins your team and you can advertise when you are having promotions such as special new year rates, or student discounts. You want to get people to try your yoga studio at least once, so you should offer them incentives to do so whether it be a free class or a discounted rate.
You can build awareness about your studio and various promotions you are offering using social media since it is the best way to gain exposure. In order to encourage trial, you can even offer a free yoga class to those who “like you” on Facebook or follow you on Twitter, which will encourage people to do so.
4. Obtain input from customers
The best way to guarantee customer satisfaction is to obtain their input. You need to know what your potential and current customers like and want. You need to make sure that the times you are holding classes is convenient for the majority of your clients. In order to learn this information, you can have an online poll asking the best possible days and times for clients. This information should be used while making your schedule and is a great way to guarantee high attendance.
Having a message board and blog on your website is also a great way to get feedback and communicate with your potential and existing clients. Yoga tips for beginners and discussions about favorite classes, for example, can all be talked about online directly from the yoga website. This is a great way for existing and potential clients to learn, gain and share more information about your studios and for you to discover improvements you can make to better your yoga studio.
5. Demonstrate credibility
Customer testimonials are the best way to build a positive reputation and boost reliability. Having other clients express their satisfaction with the services your studio is providing them will encourage others to come to you for their yoga classes.
