Technology is getting advanced day by day and one of the recent advancements that every business needs to adopt now is mobile application development. Mobile apps have brought ease and convenience to people’s lives today. There’s an app for almost everything in the App Stores now, right from buying clothes, grocery to gaming apps, social media apps, apps for planning trips, events, booking tickets, and more. And the reason is the ease of using these as compared to normal websites. Just a few taps on the device and on the application icon, and you can do whatever you want for as long as you want no matter where you are.
With most of the people now using applications instead of the other available options like visiting a website or going to the physical stores, investing in mobile app development or choosing an app development company has become a must for all businesses. Surprisingly, nearly 80 per cent of the time people spend on their smartphones or smart devices, is actually spent browsing different apps for different purposes.
Mobile applications can serve as the direct channel for sales and marketing. It is predicted that by the end of this year, applications will generate around 190 billion dollars in revenue through in-app advertising and App Store downloads.
Mobile applications give businesses and brands a wide range of opportunities to stay in touch with the customers and engage more users, giving them a better and smooth user experience. Reaching the global audience is much easier through a mobile application.
And here are the 5 good reasons why you must have a mobile application now.
Boost brand exposure and drive more engagement:
Mobile apps ensure to give a better presence to your business products and services. You can even add social features to your app, in-app messaging, social sharing, real-time chat options, widgets, product videos, and more attractive elements to your app to boost user engagement. An application with these features proves to be more impressive to the users, resulting in more customer engagement and better brand exposure.
Direct marketing channel:
Another benefit of having a mobile application for your business is that applications act as the direct channel for sales and marketing. Customers can use the application to get what they want from your wide range of products and services directly just with a few clicks on their devices. Moreover, your customers can directly get to know your latest offers, and promotions through your application. You can even send push notifications to your users regarding any promotion of the product. Overall, applications pave a direct and easy path to stay in touch with your users or customers.
Provide excellent customer or user experience:
Another perk of having a mobile application is that it lets your business offer prompt and round-the-clock service and support to your customers whenever they need it through the instant chat options in your app.
One of the most crucial advantages applications bring to businesses is the increase in visibility, which in turn, helps to boost brand recognition. Mobile applications have become the platform where you can promote your products and services in the most innovative way and where you constantly interact with your users or customers to foster their loyalty and trust.
Consumers who have your application installed on their devices will often get to see your app logo whenever they use their device and there will be more chances of making a purchase from your application. This is again another reason why applications prove to be a more effective approach for promoting your brand. In other words, the application enhances brand visibility that brings more sales and customers.
Mobile applications offer a more personalised experience to the users as compared to the websites. If you have the application installed, you can just tap on the application logo to open it and use it with just logging in to the app just once. Whereas, for opening a website, you need to remember the URL to open it and then log in every time you open it. Also, applications have better filter options, rewards points, an easy checkout system, and more personalised features to offer a better experience to the users and ensure users keep the app for a longer time. And the more personalised experience the application can give, the more it will retarget the users to keep using the app, bringing more value to the business.
Investing in a mobile application can be a smart move for your business now. Mobile applications give a significant competitive advantage to businesses and help them to build a wide loyal customer base providing a customer with a smooth and better experience. It has become impossible to take your business to the next level without having an app today. Mobile applications are the best approach to get the maximum ROI with a wide global user base.