The recession may be “officially” over, but many companies, large and small, are still squeezing marketing dollars. During the Great Depression, companies had to get into the habit of weighing the cost-benefit ratio of every cent spent on advertising more carefully than ever. It’s no coincidence that around the same time, vehicle graphics Long Beach CA are starting to catch on as a cost-effective alternative to more traditional methods. The economic outlook may be optimistic, but car wraps will continue to be a wise investment for many marketers and entrepreneurs. Car wraps may still be the new kid in the advertising district, but it looks like they’re here to stay.
First of all, what exactly is vehicle wrapping?
Simply put, vehicle wraps are digitally printed vinyl graphics that have a protective laminate applied to vehicles (buses, boats, trucks, cars, etc.) for (primarily) marketing purposes, although some people may choose to just cover their cars. to brighten it up a bit.
1. Car wraps are cost effective.
An average mid-sized sedan can be fully packed for about $4,000. Do the math. If you plan on keeping the car for five years, that’s just under $67 per month. Now compare that with advertisements on radio, billboards, television, magazines or newspapers. Vehicle graphics Long Beach CA will always win this argument.
2. Wraps are a multi-targeted ad format.
Who decides where the car is driven? Obviously the driver of the vehicle. This gives you enormous strategic flexibility. Not getting the results you want to practice in part A? Try parking the car for a week at the busy intersection in District B. Of course, a stationary billboard next to the Interstate doesn’t allow for the kind of nimble trial-and-error strategy that the rolling billboard does.
3. Visibility and recognition.
According to the Transportation Advertising Council (a division of the Outdoor Advertising Association of America), car wrap ads generate 30,000 to 70,000 vehicle impressions per day. Not only do many people see the vehicle, but many also notice it. Most car wrapping companies have a website that can give you an idea of the types of eye-catching, eye-catching, eye-catching designs that can be produced with today’s graphics technology. Today’s graphic design Buena Park CA can turn any dull four-door sedan into a moving art explosion that is sure to get noticed.
4. Strengthen your business as innovative and advanced technology.
While a quarter-page ad in the local Sunday newspaper may look serious and conservative, print your company logo on a fun car with captivating graphics. Which psychologically means that It could be the difference between choosing you over the boring guy from the Sunday paper?
5. Automatic overlays give you a professional look.
When it comes to advertising trends, we’re used to seeing the “big kids” (as in the aforementioned McDonald’s) at the center of everything. Graphic design Buena Park CA can add credibility, build a reputation, and help take you to the next level and put you in your league. Overall, vehicle wraps are an inexpensive way to get your message across, and one that most advertising-dependent businesses should consider.