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Maybe you are that entrepreneur with digital growth ambition and you are considering hiring an expert. Then you want the right specialists to be more visible and findable online. This can certainly be achieved with the right people on board. When making your choice, it is good to know which important skills a digital marketer should possess. Digital marketers must master several disciplines of the trade to be successful. The DNA of a digital marketing specialist therefore consists of:

  • Strong communication skills: They must be able to communicate effectively with other members of an organization, as well as customers. Customer contact is an essential skill that a marketer must master. Is he or she able to build a relationship? This in turn affects the overall collaboration.

Digital marketer vs. other departments

More customers are using their mobile phones to surf the Internet, shop and connect online. Do you not participate in this or do customers quickly drop out? Then you run the risk of missing out on sales. Of course you don’t want that! Very succinctly, this means that companies need digital marketers to survive. Now I can hear you thinking… “What do digital marketers do differently? And how does the role of this expert relate within the company?” To effectively get started with achieving the organizational objectives, the digital professionals often work together with the sales department . Leads come from referrals. Together we think about new lead strategies and the development of lead magnets. As two teams they are also responsible for aligning the marketing plans with the sales funnel .

Salary of a digital marketer

The salary of a digital marketer can vary depending on their position and experience. However, the average salary is around 43,425 euros per year.  Salaries can be as high as $60,322 or more for those who hold a senior position or have significant experience. For those in senior positions or digital marketing manager, the following skills apply: 

  • Strong understanding of digital marketing concepts
  • Excellent writing and communication skills
  • Ability to create high quality content
  • Knowledge of SEO and web analytics
  • Experience with social media platforms and advertisements
  • Strategic thinking and planning ability.   

How does a digital marketer help your business grow?

The key question of this article was of course already clear. “How do digital marketers help your business grow? And why is it smart to hire a digital marketer?” To answer this question, we look at the demand from the market. We ourselves notice that the pandemic is causing companies to increasingly understand the importance of a strong online presence. This is where digital marketers come in. Based on their role, they are the right people to give your company a digital boost. By increasing online visibility, bringing in leads or generating more conversions. You name it! Are you an entrepreneur and do you have the ambition to grow online? Enlist the help of a professional! They are well informed about the latest changes and trends in the digital world. Moreover , you not only benefit from his/her knowledge, but also that of the specialist team. A top advantage if you choose the hiring option. With this you save time and you immediately acquire knowledge! Also study the other benefits of hiring .

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